SEO must have a priority position in any international expansion strategy. But how does it work? Her are 5 tips on how to handle international SEO:
Tip 1: Decide On A Domain Concept
The domain strategy you choose here will be the cornerstone for your search engine-optimized, international website. There are three basic concepts to choose from:
- Country code Top Level Domain (ccTLDs)
These are country code domains, i.e. domains ending in “.us”, “.co.uk”, “.de” etc. This solution is very popular, as it engenders respectability.
In this concept, you will be working with a main domain and the link strength is distributed across subdomains. These are constructed on the basis of “at.name.de”. This solution is generally perceived as less trustworthy.
These are displayed in accordance with the following pattern: “name.com/de”
In this scenario, the sub-directories benefit from actions of the main domain and vice versa. There is, however, one drawback: some structures are present, which may not apply equally for all countries and may have to be adapted.
Tip 2: Avoid Duplicate Content
The “hreflang” attribute is an extremely important component of international SEO measures. “hreflang” should always be used if content exists in multiple languages across different URLs, because it prevents the classification of identical texts as duplicate content. Google uses hreflang to detect country-relevant pages, maps the geographic alignment of a website and identifies international pages. This allows Google to also filter the part of the website intended for the relevant country.
Tip 3: Country-Relevant Content Is Everything
In the international context, perfect content means much more than just the translation of sophisticated texts into the desired target languages. A good translation will also align with the target country’s culture and idiosyncrasies. Some idioms may be perfectly appropriate in one language, but have no, or not the intended, meaning in another. Differences in currencies and units of measure will also have to be taken into consideration. Cultural specifications may also mean that the content marketing strategy will have to be adjusted.
National standards and local examples may have to be added to the translation to convey the intended message and create a positive image.
Tip 4: Trust In UX And UI
Things that may be a given or count as state-of-the-art in one country, may be incomprehensible or obsolete in another. Usability and design are weighted very differently in an international context. A good idea would be to start thinking outside the box in your own country – after all: you want to reach your target group at home as well. Ask yourself: what are the cultural standards in my target country? What issues are there to think about in terms of design? These will also include locally accepted payment processes and delivery service providers.
Tip 5: Think Local
A customized keyword strategy makes sense for multilingual websites. A target group in Switzerland, for example, may speak German as well as French or Italian. But even if you’re talking about large regions with an apparently identical language, you should still think about individual keyword strategies to address specific target markets. That is because there are, in fact, significant regional differences in terms of vocabulary, spelling, definitions and sometimes even grammar. It is therefore important to align a keyword strategy to local language use. The German special character “ß” (sharp “s”), for example is not used at all in Swiss German. A bicycle in Germany would be a “Fahrrad”, while Swiss German-speakers ride a “Velo” instead. Your motto must always be: think local! Apply the same rule of thumb when looking at your competition in the target market. Your best bet is to get native speakers of the target language to point out the right keywords or to adjust meta data and URLs – even better if you can get native language SEO linguists to support your endeavors.
Why Hiring Professional Help for Managing Your Business Reputation Can Be Useful
Did you know that in today’s world, the voice of a brand is no longer defined exclusively by it? It is mostly defined by public feedback, which is primarily online.
So, how you can manage your reputation matters most of all. And for this, you need to protect and promote the brand to make sure it can be identified, followed, and recommended.
It sounds easy, right? But it’s not like running a website or Instagram page; you need to fact-check and influence what people are saying about your business. Without this, you cannot hope to achieve lead generation.
Why is reputation management crucial for a business?
When a business doesn’t have a positive reputation, potential buyers will not come here. They would rather take time to search for a brand with a positive reputation.
Do you know that nearly 84% of buyers no longer trust ads? Modern buyers will research brands by quality, cost, customer care support, and other factors. And all that information is now available to them with a few clicks of the mouse.
If there is a trust deficit, consumers will look at recommendations from others. And this is why managing your business reputation must be one of the key marketing strategies.
Now, the question is, how to do this, and can you do it alone?
How online reputation makes a difference to lead generation?
Online reputation management will involve a mix of SEO techniques, content management, marketing campaigns, and public relations strategies.
As a business owner, you need to know what people are saying about your brand. This will tell you what you need to work on in order to change people’s negative perceptions.
This reputation monitoring is an ongoing process that is hard to accomplish on your own. Choose companies like Lead Marketing Strategies to boost your visibility and revenues.
- Online reputation management will improve sales figures because reading online reviews will convince your prospective buyers to make purchase decisions. If you have excellent reviews posted online, it works wonders for your sales.
- Reputation management helps to consolidate your brand image. A single negative review can cost your dearly; your hard-earned respect can vanish in the blink of an eye. But, when you have professionals protecting your brand by monitoring and resolving negative reviews, your image stays untarnished.
- You can choose to use a customer advocacy strategy to manage your reputation; these are basically your loyal customers who act as brand ambassadors. Since these are your daily shoppers they are more relatable and believable.
- Without reputation management, there cannot be brand visibility. Online presence is as important as a content-rich and well-designed site. if professionals manage a brand reputation online effectively, it guarantees that only brand-empowering content reaches search engines and social media platforms.
- Content management and moderation are important parts of reputation management. When you recruit professionals for the task, they will monitor your digital content for protecting your clients from online abuse. This means protecting them against fake news, scammers, illegal content, harassment, etc.
- Professional reputation management services will generate excellent business insights. Every review plays a key role in attracting new customers. It’s like feedback that shows you how to tweak your services to appeal to buyers. In case a review isn’t encouraging, these reputation management services will tackle it and address the points of concern.
If you look at these advantages, you will see why using professional expertise to manage your brand reputation can be such a wise move!
Family Offices: What They Mean for Businesses & Independent Sponsors
Why entrepreneurs should look closely at family offices
Entrepreneurs and family offices have never needed each other more. But raising capital on a deal-by-deal basis can introduce additional risks. Some entrepreneurs, including those in the US and Europe, find it difficult to tell which family offices are prepared to commit to a deal and which may just be learning about direct investing.
At the end of the day, what do family offices invest in? And how do their priorities match up with those of business owners and independent sponsors? For a fuller discussion on the independent (or fundless) sponsor model, please see our article.
Here, we’ll look at direct investing from the family office’s point of view, with an eye toward helping entrepreneurs choose the ones that offer the best prospects for sustained partnership.
What should entrepreneurs know about family offices?
In recent years, the number of family offices has grown to more than 3,100 in the US alone, according to Mordor Intelligence and Campden. This growth reflects a worldwide trend. Europe supports an estimated 2,300 family offices; Asia is home to an estimated 1,300 family offices, but that figure is projected to grow more rapidly than in any other part of the world.
Increasing returns to capital as compared to labor, in addition to reduced operating costs, have contributed to large multi-generational-type fortunes. Family offices oversee roughly $6 trillion in assets worldwide, according to Bloomberg Wealth. Some are huge—Bill and Melinda Gates’ Cascade Investment holds more than $170 billion in total assets—but most are much smaller. Modest-sized family offices may manage closer to $100 million in assets, with a staff of five or six.
The amount that family offices invest is correlated to the family’s total asset value. Family offices usually start by investing smaller amounts to “test the waters” before increasing their allocation to a single investment manager or independent sponsor.
Depending on the asset class, some family offices may start with an investment of $200k, whereas larger ones may have minimum ticket sizes of $2 million. Substantial, and usually more institutionalized, family offices are known to commit up to $20 million per investment. In the case of direct deals, most family offices invest between $2.5-$10 million, and some may even go up to $20 million.
Understanding the preferences of family offices is crucial to ensuring your investments are aligned with those goals. Specialized Family Office List database helps you find what they prefer—from ticket size and investment strategy all way down to security type or industry.
Why do family offices seek entrepreneurs, and vice versa?
Unlike wealth managers, family offices are freestanding investment operations that outsource a family’s investments and finances. They may serve one family or several, but are not constituted (or authorized) to solicit investments from others. Largely because they are responsible for a limited number of people, family offices are subject to fewer regulations than other investment advisors.
That freedom allows family offices to take on more risk than similar investment firms. Hedge fund titan Bill Hwang, for example, was penalized several times while managing the Tiger Asia hedge fund, and was eventually barred from the hedge fund industry altogether. But it was his family office, Archegos Capital Management that ruined him, losing $20 billion in just two days before being liquidated.
Few family offices are valued as highly as Archegos was at its height, but most of them are free to take the kinds of risks that Hwang did. That’s good news for entrepreneurs, but it can come with some strings attached.
Why do family offices seek direct deals?
Family offices are attractive financial partners for many owner-managed businesses. As investors, they do not face the same exit pressure as traditional private equity (PE) funds, and can provide patient capital with more flexibility. With so much leeway and fewer and less restrictive mandates, family offices are natural players in the PE sphere.
As family offices become more significant players in the investment field, they have naturally come to assert their interests more forcefully. Among the consequences of their growing stature is the increased desire of family offices to avoid paying the fees that accompany limited partnership in traditional PE funds. Direct investments offer investment opportunities that address this need.
Fueled by increased inflation in the (post-)pandemic economy, unstable geopolitical conditions, and unpredictable financial markets, family offices are looking to increase their chances of producing healthy returns through direct deals. Approximately six out of ten single-family offices currently invest in private equity, and of those that invest, one in four does so on a direct basis.
Many families see going direct as a way to exercise more control over their investments and the opportunity to better align their objectives and interests with their investment strategies. These types of investments can be especially intriguing given the higher overhead associated with traditional PE funds. For many family offices, then, PE represents a valuable element of a much broader portfolio, and that element must be mediated.
To keep up with market trends and source proprietary deal flow, family offices are broadening their networks, just as their PE peers have done. This requires them to build out their platforms and budgets, including an in-house team to provide operational support for their investments. However, the cost of this effort cannot be spread across multiple investors, which puts added pressure on family offices to generate high returns.
Building relationships with external parties, including independent sponsors, forms an increasingly important part of their strategy, and creates new opportunities to strike mutually beneficial agreements.
What do family offices look for when investing in direct deals?
Each family office is different, but as an investor class, family offices do tend to share some common characteristics. Entrepreneurs looking to work with family offices should understand clearly what the typical family office seeks in an investment opportunity.
Family offices prefer to invest in companies whose internal operations and leadership are prepared for significant organic growth following the introduction of new sources of capital. The company’s growth plan, in other words, should be largely coherent by the time a business owner seeks the inclusion of a family office.
For independent sponsors, the key takeaway is to focus on direct opportunities or situations that have not been widely auctioned, articulating the specific strategies that might be implemented to create value and the experience they have in realizing this outcome.
At the same time, any family office wishing to pursue direct investing will ask about more than the specific company in which they hope to invest. This observation is useful to entrepreneurs as well. When a family office asks pointed questions about the growth strategy behind an investment opportunity, entrepreneurs can take heart, knowing that their prospective partners are prepared to make a serious commitment, or to walk away from a deal early in the negotiation process without wasting either party’s time.
What are the risks for entrepreneurs of dealing with a family office?
Family offices offer ready capital and few regulatory restrictions. For entrepreneurs, that’s both a blessing and a curse. In exchange for a valuable source of new capital, independent sponsors in particular shoulder a significantly higher burden of due diligence. Simply put, family offices are as diverse as the families behind them, and not every family office with ready money is a good fit for every direct investing plan.
Remember that many family offices are intrigued by direct investing because it allows them to exercise more control over their investments. Entrepreneurs should anticipate this tendency from the very start, and should take pains to work only with family offices whose growth philosophy matches their own.
Although financial considerations are important, they should not be the only factors guiding an entrepreneur seeking partnership with family offices. A long-term relationship guided by shared principles will benefit all parties more richly in the long run than a short-sighted, hastily negotiated partnership.
Entrepreneurs must understand both their own investment strategy and that of any family office with which they deal. This includes gaining an appreciation of how involved the family office intends to be in the long run, and how prepared they are to make their involvement serious, sustained, and successful. The wrong match can lead to a once-eager family office to withdraw its support for a deal—on its timeline, not the business’—which can throw an entire investment decision into doubt.
Entrepreneurs should be ready to do a little extra research and have a few extra conversations early on in the process, rather than hoping that things will go smoothly after the investment is formalized. At a minimum, they should be prepared to answer the following questions before committing to any relationship with a family office:
What steps has the family office taken to identify investment opportunities? What role do such deals play in the office’s broader investment strategy?
- How are investment decisions made by the family office? Is decision-making authority well documented?
- What investment horizon does the family office expect? What does it seek by way of immediate returns? Long-term returns?
- How actively does the family office expect to manage its investments? Is its interest primarily financial, operational, or a combination of both?
How can entrepreneurs find the right family office?
Knowing the exact investment preferences of a family office that you have not met before is difficult. When considering family offices for your investment opportunity, there are some important factors to keep in mind before approaching them cold with a proposal – like building relationship first or leveraging trusted advisors’ networks instead.
In case you are considering approaching family offices directly, using specialized Family Office List database can save time and resources. They offer a free sample to ensure it captures key information on relevant investment preferences and contact details (e.g. emails of key executives, ticket sizes, security types, investment strategies, and industries).
Along with plenty of research and conversation, business owners and independent sponsors often benefit from the advice of firms that specialize in finding the right family office for each investment opportunity. To learn about how Cap Expand Partners introduces the likeliest family offices from its international network, schedule a consultation with Sergio van Luijk.
Which Sales Engagement Software is Right For Your Company?
Considering a change in software, you may be wondering which Sales Engagement Software is right for your company. The following article will compare and contrast four popular software options. These solutions provide various benefits and are made for different companies. This article will compare and contrast the pros and cons of each one, and help you choose the best product for your company. If you have been frustrated by manual tasks, read on to learn more about each one. Ultimately, these sales automation tools will boost the productivity of your sales team and increase your bottom line.
In the current sales environment, most sales reps spend just a fraction of their time selling, working on non-revenue-generating tasks such as managing calendars, sending emails, and updating CRM software Sales Engagement Software. These tedious tasks distract from their revenue-generating work. Fortunately, sales engagement software is an indispensable tool for sales teams, giving them easy access to customer information. Sales engagement software helps sales reps stay organized and on track, so they can focus on closing deals.
Sales engagement platforms bridge the gap between marketing and sales by creating a central hub for sales planning and execution. Although CRMs can be used independently, they are not sufficient in this regard. By creating a single integrated view of the customer, sales engagement software helps sales reps increase their productivity and service quality. Without a sales engagement platform, a large chunk of sales reps’ time is wasted on administrative tasks, such as updating spreadsheets.
Outreach software can streamline your sales team’s interactions with customers. This CRM-integrated marketing and sales automation solution helps you prioritize meetings with serious prospects, streamline your task workflows, and deliver actionable analytics to inform new sales tactics. Outreach works with Sales Engagement Platform Salesforce CRM infrastructure, performing bidirectional syncing. Salesforce takes care of the data organization and outreach turns that data into action. Interested in learning more about Outreach? Read on! Here are five things to look for in an Outreach sales engagement software.
The software lets you personalize emails automatically by using existing data from CRMs. Email templates provide a starting field, and Outreach uses that information to automatically fill the rest. With this powerful feature, agents can personalize emails in just one tenth of the time it takes them to do it by hand. Then, they can make 40 additional calls in the same time. Outreach helps salespeople boost their revenue while improving the customer lifecycle. Outreach was founded in 2014 in Seattle, Washington. The founders were frustrated with generating sales stats manually. After building their own sales tool, they raised $10 million in less than two years and signed a list of big clients.
If you’re interested in improving your sales results, you might be curious about how Groove works. It has become a favorite of over 70,000 account executives, customer success representatives, and sales development specialists. Companies such as Google, Uber, Capital One, and BBVA have all invested in Groove. Its sales process automation features allow sales teams to focus on other tasks instead of manually entering data. For example, Groove offers multi-channel campaign automation that can automatically sync calendar and email records.
This sales engagement software market report provides detailed information about the industry and the major players in this market. It also includes an overall analysis of the market, including revenue and sales volume. It also features a competitive snapshot of all sales engagement software vendors, allowing companies to analyze each company’s strengths and weaknesses. This information will be useful when it comes to expanding your business and identifying niche markets. You’ll find that Groove is the most popular choice for sales teams.
G2 is a popular sales engagement software that offers a desktop auto-dialer, CRM integration, shareable email templates, and activity capture. Its features are highly rated by users. However, there are some drawbacks to G2, including its slowness, lack of CRM agnosticism, and slow task management. To sum up, G2 is a great solution for sales teams in smaller to midsize companies.
This sales engagement software ranks companies by product, customer satisfaction, and market presence. It also measures social impact. The G2 Sales Engagement Software Report ranks providers according to their product and market presence. It is easy to compare different solutions, but G2 ranks them by their product quality, customer satisfaction, and market presence. To compare sales engagement software providers, G2 uses its proprietary Momentum Grid and Relationship Index to rank them. Listed below are the pros and cons of each platform.
When you’re looking to purchase sales engagement software, consider using a free trial version. These sales engagement software programs can help you see what features work best for your company before you invest in a full subscription. Try Zendesk Sell’s advanced sales analytics, pipeline tools, and organizational functions to get a feel for the platform. Getting started is free, so don’t be afraid to try it out!
In addition to helping you manage your sales pipeline, this software includes features such as lead enrichment and calendar integration. With this feature, you can automatically copy important tasks to your calendar and remind yourself to complete them. Moreover, you can set goals for your team members and track their progress. This way, you can follow-up on actions when they need it. Similarly, you can share contacts, templates, and documents with other members of your team, making it easier for everyone to work collaboratively.
Ways Your Business Can Contribute to Your Community
If you own a small business, you can have a positive impact on your community. Your town or city needs the loyal support of those who live and work there in order to thrive. By giving back, you can make your community a better place to live. Here are some ways to help your community.
1. Inspire the Youth in Your Area
There are a number of ways you can have a positive impact on the youth in your community. Cane Bay Partners VI, LLLP, a consulting firm, contributes to youth development organizations such as Junior Achievement. Or you can speak to high school classes or invite two students each year to work as interns. By working with the youth, you can inspire them to greater aspirations and maybe get a few loyal employees in return.
2. Organize Donations
Run a food drive. You can donate them to your local food bank during the holidays when the need is greatest. You can also collect donations for school children, including pencils and crayons as well as notebooks and other needed supplies. Children are the most vulnerable members of your community. With a little organization, you can make a big difference in their lives.
3. Offer Free Courses
Help those who lack the skills to obtain a better-paying job by offering free courses in software programs or other practical skills. Or share your knowledge about starting and running a successful business. Many people dream of having their own company but don’t know where to begin. You can provide them with valuable knowledge that can get them started.
4. Organize a Clean Day
While your employees are on the clock, have them go out and clean up the neighborhood where your business is located. You can have T-shirts printed your employees can wear and make it a fun day. They can pick up trash or paint a park bench. They can even plant flowers. You’ll have a beautiful area, and your neighbors will appreciate your efforts.
5. Volunteer to Help Others
Enlist your employees to volunteer for the same project. Or, you and your employees can volunteer for Habitat for Humanity and work on a low-cost home. You can also organize a company-wide blood drive or help serve meals at a homeless shelter. There are bound to be many nonprofit organizations in your community. Find one whose values most closely mirror your own and reach out.
6. Join Together With Other Local Businesses
Partner with a local business that complements yours. For example, if you sell flowers, you can partner with a photographer. Hand out coupons for your partner’s business offering a 10% discount. Your business partner could do the same. That way, you’re supporting each other and making the community stronger.
When you and your employees give back to your community, your staff members are filled with a sense of purpose and satisfaction. It gives everyone a better perspective of the needs of your community. You and your fellow citizens are better for it.
4 Tips to Ensure You Are Equipped To Tackle a Network Security Breach in Your Business
Data security is a significant concern for anyone in the online space. A breach can lead to profound, very negative implications. An IBM report shows that the cost of a data breach could be as high as $4.24 million.
After the outbreak of the Corona pandemic, many companies embraced remote working. Yet, this led to a $1.07 million increase in data breach costs. Compromised credentials are a leading cause of breaches. It accounts for up to 20% of such incidents at a staggering $4.37 million.
Yet, simple mitigation measures like zero trust policies work. The use of such resulted in savings of up to $1.76 million. There are a lot of statistics on cybercrime. That should drive home the point on the need for proper network security.
Allow us to share some tips to remain equipped to tackle security breaches in your business.
1. Use Proxy Servers for Online Security
Take network security a step further by using proxy servers. The advantages to the business are many. The proxy server sits between your browser and remote servers. All the traffic coming in or out must go through the proxy. At this stage, several things happen:
- The proxy will sieve the traffic and remove any malicious code. This helps keep the business safe from malware attacks.
- The proxy hides your IP address so no one can track your online activities. It also makes it possible to access geo-restricted content.
- You can keep a close watch of the sites employees visit while online. The proxy server allows you to block any sites you may deem inappropriate or dangerous.
- Data encryption allows for the safe storage and transfer of information
- Balancing of internet traffic thus faster internet speeds
When looking for the best proxy for your business, it helps to understand the features you need. There is no shortage of proxy options available, including paid and free ones.
But, please proceed with caution if you go for the latter. Some free versions may expose you to more vulnerability instead of keeping you safe.
Fortunately, this free proxy servers list already has some of the best options. You get updated versions of Socks4, Socks5 and HTTP free proxies.
The platform collects public proxies from many different sources. They take the time to check every free proxy. Only those that work remain on the site. Further, the teams update the free proxy servers list every 5 minutes. That way, you can be sure that you are getting the best ones.
2. Install Suitable Security Measures
The most qualified security experts will tell you one thing. Whether at an individual or business level, online security begins with you. Take a look at the security measures you have on your networks.
Do you, for example, have the necessary anti-ransomware, anti-malware or antivirus? These are pretty standard security features that you need to have in place.
Also, make sure that everyone in the organization enables firewalls. Put a policy in place that requires everyone to run the necessary updates. Developers roll out enhanced security features with such.
3. Establish User Privileges
We touched on zero trust policies as an effective solution to network security. But what does it mean? Preventing data breaches is more than using suitable security measures. It also depends on who you give unrestrained access to information. There are two user privileges you should have in place:
- Zero Trust policy, as the name suggests, means you trust no one. It requires running authentication or verifications for all users. There must be continuous validation of anyone who uses your networks.
- Least user privilege is also effective. It means giving access to as much information as is necessary to complete a task. The focus here is on bare minimum rights.
Please pay attention to the devices employees use to work. The bring-your-own-device (BYOD) concept may seem like it is saving the company money. But, if an employee decides to use their devices, there isn’t much you can do about their security measures. It could expose the company to data theft, malware and much more.
In some instances, it may not be possible to avoid such devices. But, the onus is on you as the business owner to ensure they have the proper security measures.
4. Create a Culture of Cyber Awareness
The best way to defeat an enemy is to learn all you can about them. Getting a grasp of the cybersecurity landscape is an essential first step. There are tons of resources, both online and offline. Teach yourself about the different types of threats. Also learn how they can impact your business.
Yet, learning about cyber security does not stop with you as the business owner. Everyone within the organization must have the right level of knowledge and awareness. Cyber security training is no longer an option. Employees must learn things like:
- Understanding cyber threats
- How to stay safe while online
- The use of strong passwords and multiple factor authentication
- Secure password storage
- Risk mitigation and responding to cyber attacks
- Importance of running updates and backing up data amongst others.
Creating a culture of cyber awareness can go a long way in preventing data breaches. The cost of dealing with insider threats has gone up by 34% since 2020. That translates to about $15.38 million, up from $11.45 million. Such threats have increased by 44% within the same period.
It is important to note that not all insider threats are intentional. An employee could click on a link in an email, which is a common tactic in phishing. The online sites employees visit could also give cyber-criminals away into your systems.
Use the free proxy servers for effective solutions to this. As we said, the proxy sieves content and allows you to watch their online activities.
A data breach can cost your business money and loss of reputation. It is important to take the necessary security steps to remain safe. Educate yourself and the employees on safe internet usage. Install the necessary security measures.
Take it a step further by using proxy servers, which have many benefits, as we have shared. There is no reason not to use one due to cost issues. Take a look at a free proxy server list to find a suitable solution for your business.
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