Master all of the basics associated with SEO. Spend as much time on Google’s SERPs as you do on internal tools. Master the SERP overlap test thoroughly. Aim for at least the featured snippet on SERPs. Adhere to the principles of good SEO; do not employ blackhat techniques, such as keyword stuffing, which have been proven to be harmful to ranking. Avoid keyword stuffing, at all costs.
Contents
Focus on Quality, not Quantity
Focus on quality, not quantity. If you want to get top rankings in search engines like Google and Yahoo, there’s no point in stuffing your website with keywords or key phrases. Stuffing is an unpardonable technique in SEO, as it usually ends up backfiring on your website, giving your rankings a bad name. Instead, focus on quality content and on-site SEO, while spending the necessary time on internal tools that will help you optimize your landing pages, your backlinks, your titles, and your Meta tags. You can buy backlinks from many platforms.
Avoid Stuffing Keywords
Avoid over stuffing keywords. When it comes to on-page seo tips, this is the most important thing to keep in mind: don’t overload your website with keywords. Keyword stuffing results in a poor SERP appearance, as each keyword gets an unbounded number of times within the body of your content. The resulting SEM appearing on Google, Yahoo, MSN and other SERPS will look terrible.
Traffic
Establish a monthly traffic plateau. As part of your on-page seo tips, you should decide how much organic traffic your site can handle daily. If you’re just getting started with your online marketing campaign, then you may want to start small: start with one to two articles a day, with a corresponding amount of monthly traffic. If your sales don’t move past that point, then you may want to increase your efforts with off-page techniques, like link building and publishing articles for directories.
Right Keywords and Research
Make sure you’re not missing out on keywords that people are using for their searches. If you’re stuck on the second tier of search engine rankings, then it’s likely that your main keyword isn’t getting enough attention from your potential customers. Some savvy internet marketers have devised a clever way to increase their overall SERP appearance by targeting highly searched keywords! There are various software programs out there that will automate the process of finding high-salaried keywords, so you won’t need to spend a lot of time and effort manually finding them.
Use Becker’s algorithm. Eric Bekker is widely considered the leading authority in terms of keyword optimization, and his algorithm has been proven very effective for both SEO and affiliate marketing websites. Bekker’s work combines SEO power with a natural listing high number of keywords, which increases your odds of being found when someone performs a search using that set of words. With the proper tools, you can make sure your SEO campaign is as effective as possible.
Keep your website’s crawl rate up. Ideally, search engines should find your site fairly quickly, but even after they do, your site should be crawling at a decent pace. The good news is that Google has provided tools that will test your page speed and even provide you with details about the crawl rate of different search engines. This should give you an idea of what to work on to improve your crawl rate.
Focus on long tail keywords. Becker says “long tail” keywords are generally not well ranked by major search engines. He says “if you really want to rank high organically (not with search engine results pages) then focus on low competition longer tail keywords that have low competition”. These are generally the keywords that you find in Google’s own organic traffic tool, called “Botox”. Instead of wasting time and money trying to rank for a bunch of “high competition” long tail keywords, try finding phrases that have low competition but plenty of traffic.