Shopify, well known for its easy setup and inbuilt commerce tools, is one of the popular players in eCommerce today. That is why many business owners turn to setting up Shopify stores for their online business. Alex Becker, for example, uses Shopify a lot for his business. The platform is simple enough for beginners to use and sophisticated enough to satisfy all the needs of eCommerce store owners. Growing can be a different story, and it takes more than just software to build a flourishing online business. In recent times Shopify business market has seen about 3x times overall growth as shown below:
This comparison is from Statista.
Here are some tips to keep in mind on how to grow your eCommerce using Shopify development:
1. Expand products: The most useful and simple tip on how to grow your Shopify eCommerce store is by offering a wide range of products. You can also do ebay to shopify integration to sync your products across different platforms. To attract more customers and make more sales, you should focus on selling more products. If you have the main product then you can figure out complimentary products that can be offered along with it. However, in the beginning, you would want to sell a product that solves the problem and is unique or something that sells well globally. Then once your business starts gaining traction you can add more products. Another way to sell more products is through drop shipping and Shopify SAP integration, which is a fulfillment system where business owners can buy products from a vendor who ships the item directly to the customer. The vendor remains invisible to the buyer, and you can sell the product without actually shipping or seeing them yourself. Both wholesale selling and drop shipping are a great way to grow your Shopify store.
read more about ebay to shopify
2. Retain existing customers: The time spent on retaining your customers has proven to be one of the most cost-effective ways of growing the business. Just think of how likely you will buy from a brand that you trust. It turns out that existing customers bring about 65% of sales for a company. To improve the retention of your customers you can send out regular updates through emails. You can also improve the packaging of goods or send out handwritten notes in orders, send an email when a shopping cart is abandoned. You can take the help of the Shopify App Development Company to integrate features that can optimize the checkout process and reduce shopping abandonment. With Shopify SAP integration the orders can be fulfilled quickly, and this can help in decreasing cart abandonment. You can also use the method of retargeting that allows showing relevant ads to the customer based on what they are looking for. Everyone loves surprises and discounts, such giveaways and royalty programs can engage existing customers and raise awareness of your brand.
3. Mobile-Friendly Store: Nowadays smartphones are responsible for all internet usage and not having a mobile-friendly app can lead to the loss of potential customers for your business. The best way to ensure that your eCommerce store is user friendly is to get an expert Shopify app Development Company to build and design your website. Shopify already comes with a lot of features that are mobile-friendly, and this can be enhanced further with responsive themes, friendly checkouts, and a complete mobile store. Shopify also has many templates and that can be modified to create a rich user-friendly platform. Once your store is optimized for mobile devices, you would be able to sell the products to anyone and have a great business impact.
4. Content Marketing: Customizing the content that you use for online marketing is a crucial step. The type of content you provide not only promotes your brand but also develops an interest amongst the buyers for your business. ROI of such content marketing is high compared to the traditional system of marketing. Clear product descriptions can help the customers engage with your brand. Images and video content are always a good idea as it captures the attention of the audience towards what you illustrate. Reviews and recommendation strategies work well and are easy to implement too.
5. Effective Marketing: For continual growth of your business and brand, emotions and stories are critical. A good way of storytelling is something that both B2B and B2C businesses look out for. In addition to your strong business story, you can also highlight the customer success stories on your website. As people always want to buy from someone they trust – story storytelling creates familiarity and affection. The major growth contributor for business is content – it can be blogging, vlogging, or unique interactive content. You can also incorporate many more ways of growing your Shopify store like Selling on the multiple marketplaces, having paid marketing strategies, running contests, etc.
Bottomline
Internet shopping has grown tremendously in this decade. It is likely that many businesses that moved online will focus on optimizing their online presence to reach a larger audience. eCommerce platforms like Shopify offer brands the required tools to capture the customers and build a lasting growth. Shopify also regularly updates and builds tools, forum, platforms and framework to help you build and grow your business faster.
Now that you have all the tips to grow your Shopify store, what tips do you want to follow?
