Marketing companies have stated for years that attention spans, already shorter than a goldfish’s, are getting even shorter. However, the recent trend in monetized YouTube content towards long-form videos seems to fly in the face of that statistic. Content creators of all stripes have posted videos in excess of ten, twenty, even thirty minutes, and seem to get more views and engagement than ever.
So, if you’re using YouTube as part of your marketing strategy, what’s the optimal YouTube video length? Is it better to opt for bite-sized content or longer, video essay formats? Here’s what you need to know.
Why Ten Minutes Used to Be the Maximum
When the website first started, the max YouTube video length used to be ten minutes. Unless you had a specific type of account, known as a Director’s account, you couldn’t upload anything longer than that. That is, until December of 2010 when YouTube finally updated its policy to allow content creators to upload videos of any length up to twelve hours.
This opened the door for longer content, but many YouTubers hesitated to take advantage of it. At the time, marketing data suggested that shorter content was better for your revenue.
Understanding the Recent Trend
In recent years, however, YouTube videos have become longer than ever. What gives? Why do people watching videos from their phones suddenly want video essays and not the latest TikToks?
The answer lies in ad revenue. For content creators who monetize their channel, videos shorter than ten minutes can only have an ad roll at the beginning. Anything longer than ten minutes allows for a beginning and middle ad roll, increasing the interaction on the video and the YouTuber’s ad-based revenue.
Technically, once a creator passes that ten-minute mark, they can add as many ads as they want. However, viewers don’t enjoy having their content interrupted every two minutes by an advertisement lasting thirty seconds or more.
What Channels Benefit from Long-Form Content
What sorts of YouTube channels benefit from having longer videos? Whether you’re creating content to advertise your business or as your primary source of income, here are the channels that best benefit from having long-form content:
Video Essay Channels
Whether you write video essays as a media critic or make political statements, long-form content works well for you. Video essays have been a staple of the platform since its inception, but since ad revenue became a common practice, people have written and produced more of these than ever.
Reaction channels benefit from padding their length with the content the creator is reacting to. This allows them to easily hit the ten-minute threshold for mid-roll ads.
While most would argue that it’s best to keep how-tos brief and to the point, for more complex topics, videos longer than ten minutes might help you convey your point. Check this out if you want to see how to enable longer videos on your instructional channel!
Review channels, like reaction channels, can pad their length by adding bits and pieces of the reviewed content to act as a cited source. However, if you review media, you have to be careful not to use too much of the reviewed content, or you might get struck by one of YouTube’s infamous copyright bots.
This seems the most obvious fit for longer content, as the average YouTube video length for a stream can often exceed two or three hours. When these streams go to VOD or video on demand format, they become monetizable via ad revenue. Streaming channels will often include an ad per hour or so of content.
What’s the Optimal YouTube Video Length?
With all that background out of the way, you might still wonder, what’s the optimal YouTube video length? The true answer to this question is that it depends on your niche and the content you create.
If You Review and React
For review and reaction channels on shorter content, the ideal YouTube video length tends to be about double the length of the original content. This means that, for a music video lasting around four minutes, you’ll want your reaction video to max out at ten minutes long.
The rules change slightly when you do reactions to content over twenty minutes in length. There, most reaction video lengths will be equivalent to, if not slightly shorter than, the episode itself.
If You Educate, Inform, or Opine
If your channel’s focus is video essays, how-tos, or other educational content, brevity is the name of the game. If you can convey your points in a five-minute video, don’t pad it to reach that ten-minute threshold. Viewers can see through such fluffy practices.
If your points are complex and require an hour or more to elaborate, have at it. But if you can summarize it in ten minutes, do that instead.
If You Game
There are two schools of thought when it comes to gaming channels. Some keep their full YouTube or Twitch streams as one VOD, allowing viewers to catch up to what they missed in one shot if they missed the stream. However, others, like those who play and edit Let’s Plays, prefer to cut their content into bite-sized chunks of thirty minutes to an hour.
There, the best length for YouTube videos is a matter of personal preference and where you see your audience engage the most. So, watch your demographics, and see what video length optimizes your engagement.
Figuring out the perfect YouTube video length for your channel depends on what type of channel you run. However, whatever your niche, it’s best to use minimum content to convey maximum information. If that rises above the ten-minute threshold for mid-roll ad revenue, fantastic! If not, as long as you’ve kept your viewers engaged, you’ll see returns on your investment.
If you found this article about the ideal YouTube video length informative and would like to read more content like it, check out the Tech section of our blog for more!
How to Delete A Column in Excel In 2021
If you want to learn how to delete a column in Excel, you must first understand how to read the file. If you only see blank spaces here and there, you should be able to determine which data is already removed from the file. Check for rows, columns, headers, and other indicators like Partier, Balance, and other formulas. Sometimes, even formatting properties such as font, style, and color will be affected depending on what is preceding them.
If you have already learned how to delete a column in Excel, now you must find out what is left behind after formatting. Typically, a blank line will indicate the end of an existing range. You may want to go through the file and check for further details. For instance, if a series of numbers are formatted, you may notice that there are only two continuous spaces after the last number. Or, there may be spaces between numbers in one range and another.
Also Read: How To Use Excel Formulas in 2021
If you have any text or data in your file, it will eventually become cluttered. Look for formulas with commas, tabs, and parenthesis. If you can only see the center of the page, then you may assume that this is the beginning of the next range or column. Learning how to delete a column in Excel is actually easy once you grasp how Excel works.
You may not be able to format a range directly. If so, you may go back to the worksheet you were working on before and select the Rows option. Then you can format the cells you need to. This will bring up all of your options for how to delete a column in Excel. If you know the name of the range, you can copy and paste the formula anywhere else in your file.
The main thing you will learn here is how to delete a column in Excel using VBA. VBA is a tool built into Windows. With this tool, you can create macros as well as workbooks and tablets. You can also make sure that your spreadsheet is formatted correctly. If you are unsure of how to format a certain type of cell in Excel, you can always open a web-based VBA program such as Microsoft Office Online.
In previous versions of Excel, you would have to format each cell in order to tell Excel what type of cell to display. However, this process was very time consuming. Therefore, the easier solution is to use VBA to help you figure out how to delete a column in Excel in a quick and effective manner.
Once you know how to delete a column in Excel using VBA, all you have to do is click on the ‘Formula’ option on the Format toolbar then click on ‘Perform Auto Layout’. This will bring up a blank template, which you can modify according to your needs. Next, type in the name of the cell you want to format. Click on ‘OK’.
When you have finished formatting the cell in Excel which is also a part of microsoft365.com/setup, Excel will ask you if you want to save the changes. Click on the ‘Save button’ to add the changes to the file. In addition, when you learn how to delete a column in Excel using VBA, you will understand how to format more than one type of cell in Excel. You can create macros as well as workbooks and tables very easily using VBA.
Another great concept that you will get to know when you learn how to delete a column in Excel using VBA is how to format a formula with the data entered in cells A1 to D7 inclusive. If you look at the image below, you will get an idea of how to format a formula using VBA. First, you will format the cell in terms of its width and height with the image of a formatted cell. After this, you select the scale option from the range of options available on the ribbon, and the cell’s size is automatically resized to fill the entire template.
So How to Delete A Column in Excel?
Now you can insert into the template any other information that you want to enter. Notice that Excel uses a camel case for the numbers in the range of A-Z. To format the cells in a similar way, you can choose the format letter option from the pull-down menu on the ribbon. It is advisable to label each cell so you will be able to identify them easily when you are making changes later on. Once you are done with the formatting, copy the code that is located in the appropriate place on the formula. Open the VBA editor and copy the same code again to paste into the cell.
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The last concept on how to delete a column in Excel using VBA is to calculate the sum of all the values of a range by use of a mathematical expression. You will need to open a new workbook in Excel and then go to File and then Project. In the project menu, click the option called Project Options and deselect the column you would like to calculate the sum of. Click the drop-down button named AutoFit Times and choose the time range that you want the formula to be calculated for.
Simply2be: Keep up With Your Business’ Finances Without Breaking a Sweat!
Concept of the app
Every business big or small needs an accounting unit. For huge corporations, an accounting department is gigantic, employing dozens of staff to keep track of the numbers. Sadly, smaller organizations and people working from home cannot afford such conveniences. The expense of a single accountant let alone an entire department is unsustainable. Owners have to juggle between business operations and accounting needs to save costs. No longer do you have to do the same thanks to Simply2be. Manage your invoices, record your taxes, and undertake many other bookkeeping chores with a simple app that alleviates the need for outside help. Concentrate on your business, while Simply2be focuses on the numbers for you!
Accounting is the financial backbone of all businesses; it enables the management to know what to do to salvage financial holes in the boat and ensure sustainability. Simply2be takes on bookkeeping duties for you in the following ways:
- A singular display of important business aspects: Simply2be gets you the bigger picture by summing up vital business aspects on one screen
- Create a quotation for an upcoming job or an invoice for completed tasks on Simply2be. These professional documents can be sent to clients, asking for payment or funds
- As long as an invoice remains unpaid, the business owner gets regular alerts on the app. You can then issue reminders for delayed payments.
- Easy to create financial records: You can group your expenses and money coming in to create financial records on Simply2be. Expenses can be substantiated with pictures of receipts for future reference
- ● Direct integration with a TaxJar account: Simply2be simplifies the tax filing process into a few steps and sometimes even completely automates it. Filing your sales tax has never been easier!
- Are you paid via PayPal? Link your PayPal business account with Simply2be. Now you’ll be able to receive online payments via this portal. At the same time, PayPal money is updated into your records
How to use Simply2be
Add and edit jobs and customers on Simply2be, and create invoices via the buttons labeled as such. Record your expenses and income and automatically generate reports such as income statements and profit analysis charts. You can also figure out how your business is doing via the Profit & Loss section.
Why Simply2be stands out from the crowd
You don’t need an accounting degree to figure out simply2be. It simplifies accounting chores and record keeping features into simple to use functionalities. Other apps like you will give headaches with accounting jargon and complex arithmetic. Simply2be stays true to its name. It also notably partners with huge names in the eCommerce sector like PayPal, Freelance.com, and WooCommerce to name a few. Also considering its additional job management features, no other app holds a candle to Simply2be!
Simply2be keeps the books in check so you can focus on the most important part of your business: running it!
Live Streaming For Event Broadcasting
The internet is particularly a groundbreaking and great platform as it enables people to speak with their near and dear ones worldwide. It is also helpful in making the business purposes clear to the audience by becoming an excellent business apparatus. The power of the internet has emerged more with the introduction of live stream video option in real-time.
It is a little marvel then that observing live occasions online is acquiring prominence. Regardless of where an event is organized, it tends to be seen by crowds around the planet permitting it to have a definitive openness conceivable. Openness must be something to be thankful for, and this is the reason an ever-increasing number of associations are beginning to see its advantages.
Whatever our association, we as a whole have a message we need to get across to our crowd. This can be a band broadcasting their most recent show, a foundation advancing another occasion, or even a business selling an item; they would all be able to utilize live spilling to speak with individuals who truly matter.
All in all, live video real-time seems like a smart thought, isn’t that right? Actualizing it appropriately can be a bad dream, mainly if we are not abreast of web-based video innovation. Whether we have the knowledgebase to permit us to see how to embrace live streaming, it is famously hard to get right.
Considering this, it is likely a decent and ideal opportunity to specify that help is nearby. This comes through Streaming Tank who has developed a standing as being at the highest point of their game in the realm of real video time. This has been accomplished by proceeding with intricate work of the master, however well-disposed group who will consistently do their level best to get it going regardless of what type of streaming is required.
World driving innovation joined with answers for settle even the most requesting streaming requirements would all be found at Streaming Tank. Unrivaled video real-time and 100% uptime guarantee that each venture will genuinely make its imprint.
It doesn’t differentiate what sort of business you have; you can utilize this dynamic and intuitive device to exhibit your items, administrations, and occasions. If you are a hotel proprietor, flaunting your lovely retreat ignoring the sandy seashore and bright skies can do ponders for your business. A sweets producer can show a live feed of how his beautiful confections are made. An originator can grandstand his assortment by playing the runway occasion again and again. An artistry display can communicate their highlighted craftsman’s live show.
With innovations, advertising your items and benefits, reporting and scattering important news live videos and occasions videos, and engaging your watchers has never been simpler. Not all studio stages are made equivalent, so set aside the effort to locate the one that gives a telecom stage that sudden spikes in demand for any program, the one that doesn’t need downloads, and the one that permits you to chronicle your live shows or occasions promptly for playbacks.
How Office365 Can Benefit Your Small Business
Do you run a small business? Do you have a need to create a vast number of spreadsheets, databases, and word processing files? If so, you should consider using Office365.
Office365 is a cloud-based subscription service that enables you to use all of Microsoft’s Office tools online. It includes Word, Excel, Outlook, Powerpoint, Access, and OneNote as well as a variety of other tools and features.
Curious as to how it could benefit your small business? Then read on because we’re going to discuss its advantages below.
Allows You to Work from Anywhere
Remote work is getting more popular by the day. Not only does it make employees happy but it also saves office space for employers. In the end, everyone wins.
The problem for employers, however, is facilitating a proper remote work environment. How do you keep a bunch of employees on the same page when they’re not in the same room together? The answer is Office365.
Office365 is a cloud-based application, meaning that it can be accessed from anywhere in which a WiFi connection exists. So, whether your employees are at home, in the office, or stuck in the middle of an airport, they can easily access the files they need to access.
Facilitates Remote Collaboration
Not only does Office365 allow you and your employees to work from anywhere but it also helps to facilitate remote collaboration between you. It does this by enabling you to seamlessly share files, simultaneously work together on documents, and quickly send emails and instant messages.
There are also options to share screens as well as a universal planner that ensures everyone’s on the same page. Office365 can be used to display tools that are being used on various computers as well. As such, if an employee needs to use one of these tools, he or she can easily locate and click into it.
In some ways, it facilitates a more collaborative environment than what you would get if you were working together in person. This is because everyone has what they need right in front of them and they don’t have to do any legwork in order to get to it.
One of the biggest benefits of Office365 is its expense. Put simply, it’s cheap. Its most affordable package (with limited features) costs just $5 per user per month for up to 300 users; its other package (with all features) costs $12 per user per month for up to 300 users.
Whether you’re a small, medium, or large business owner, this is barely making a dent in your bank account. Considering the amount of functionality it provides, it’s a borderline steal.
Offers New Features
Office365 is not a static application. In fact, it updates and rolls out new features on a consistent basis. As a subscriber to Office365, you will get to reap the benefits of all of these features at no additional cost.
Yes, you might spend a little less money by making a one-time purchase on a software application. However, you’ll rarely — if ever — receive updates and will be stuck with that same application for years to come.
Allows for the Seamless Migration of Data
Scared to switch to Office365 due to the fact that you already have a bevy of data saved to your in-office network? Don’t fear! Office365 allows for the seamless migration of data.
Office 365 & SharePoint Migration work in perfect harmony, and will ensure that all of your important data is transferred in a quick, safe, and thorough manner. Once it’s on the cloud, data can be transferred anywhere in a matter of seconds.
Is Reliable As They Come
One of the things that you need to worry about with cloud-based applications is uptime. This is the amount of time that an application is usable. Every so often, online applications will go down, during which they won’t be usable by clients.
Office365 does have downtime but it’s so little that it’s almost negligible. In fact, Microsoft guarantees an uptime of 99.9%, which means that Office365 is only down for 0.1% of the day on average. Put simply, it doesn’t get any better than this.
Provides Top-notch Access Control
Odds are, you don’t want every one of your employees getting into every one of your files. You likely want to restrict access in certain areas of your network. Office365 makes this easy, allowing system administrators to assign different accesses to different employees in a quick and convenient manner.
If need be, you can even set up multi-factor authentication. This will provide an extra layer of security to your network, ensuring that it’s only accessed by those who are supposed to be there.
Is Highly Secure
You don’t want outsiders getting onto your workplace’s computer network. After all, this would compromise sensitive data and could even lead to the destruction of your work. As such, you need a network that is secure.
You can trust in Microsoft. As one of the top tech companies in the world, they understand how important cybersecurity is. They’ve created Office365 with the most up-to-date security standards.
Not only does this application screen emails to ensure that viruses aren’t spreading but it also updates frequently, keeping itself one step ahead of hackers. As far as cloud-based apps go, this one is at the top of the security heap.
Transform the Functionality of Your Small Business With Office365
If you’re looking to transform the functionality of your small business, Office365 is the tool to turn to. Not only will it keep your team connected but it will also enable you to seamlessly collaborate on all sorts of work files. In short, it’s one of the best investments your company will ever make.
Seeking out other such information? Our website has you covered. Check out some of our other articles right now!
Edge Computing vs Cloud Computing: What’s the Difference?
Edge Computing vs Cloud Computing: Cloud computing has been around and well perceived for the last couple of years and will continue to expand. But the new up-and-coming edge computing technologies seem to be confusing a lot of people.
How can a computer be near your existing device, but not be the existing device—and what makes it different from cloud computing?
Here is everything you need to know about edge computing vs cloud computing.
What Is Cloud Computing?
Cloud computing is a broad term that encompasses a wide variety of different computing services. The primary feature that most people include in their household is the use of cloud computing for storage. This relates to document storage, photo storage, and other file-type storage.
Another common usage is the use of artificial intelligence. For instance, if you use a home hub that features a voice assistant like Google Assistant or Alexa. When you ask a question or speak a demand, they process the information in the cloud and then send the correct request or information back to the home.
Essentially, cloud computing happens off-site. Whether that be down the street or countries away.
What Is Edge Computing?
Rather than focusing on computing that is far away, edge computing focuses on the device itself. A good example of this would be your phone’s security chips. Instead of using the central processing unit of the phone to handle biometric data to unlock your phone, there is a separate chip that holds and stores this data.
Also Read: How To Use Excel Formulas
Essentially, the computing happens on the edge of the normal computation nodes, rather than inside. It all still functions on the same device but happens on two separate chips that work together to produce the outcome you desire.
For those that are still asking, “what is edge computing?” check out the link for a more in-depth guide.
Which Is Better?
Cloud computing vs edge computing doesn’t really have a winner, as they tend to complement each other rather than compete. In fact, most of the time, your devices are working simultaneously to give you the best user experience possible.
Another example would be when you ask your phone’s assistant a question. It processes your voice into text, sends off a request to the cloud, and comes back with a short answer.
If you want to learn more, you need to open your phone, which you do through an edge computing chip that stores your face or fingerprint.
Edge Computing vs Cloud Computing: Key Takeaways
The debate between edge computing vs cloud computing doesn’t really matter, as they’re both handy for everyone. Whether you’re a tech professional or someone that just enjoys using their phone throughout the day, both work hand-in-hand to ensure that you’re happy with your device.
If you want to learn more about new and up-and-coming technology, be sure to check out the rest of our blog. If you know someone that gets confused by these terms, be sure to share this article with them to give them a little more clarity.
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