A professionally appealing website is crucial for the success of every business, irrespective of its size and nature. Having an up-to-date website becomes a necessity if you are conducting business online. However, even if you don’t directly sell products online, having a good website serves as an extended business card. It is not easy for small businesses to compete and stand out in the online marketplace with thousands of well-established websites.
If you are looking forward to starting a small business website for your home-made chocolates or trying to increase the effectiveness of your current hardware store website, read the key tips below.
- Primary Purpose of the Website
First of all, you need to have a clear idea of what exactly do you want your website to do for your business. Are you only going to sell products? Are you going to start a blog to deliver treasured information about your trade? Knowing the answer to such basic questions will help you make the development strategy and you will be able to communicate properly with your web designing and development team about your expectations.
The homepage of your website should be a perfect blend of written text and high-quality images representing the services offered. Not only this but with a clear goal in mind you will be able to guide your content writer to write accurate information on the ‘About Us’ page. On this page, you can even include ‘staff bios’ to humanize your business while letting customers know that you folks are experts. Also, you can include a brief history of what made you start this business, various obstacles that you mastered, and awards which makes your company special to build a reputation among potential buyers.
- Domain Name
Most small business owners make this mistake and get over creative with domain names. However, simplicity is the best policy when it comes to finalizing the address of your website.
Tips for choosing a good domain name
- Easy to spell and write
- Avoid slangs, numbers, hyphens, and special characters
- Short, catchy, and easy to remember
- Use proper domain extension
In other words, the domain name is the key part of branding, and hence it becomes crucial to ensure that the name itself is a representation of your business.
- Good e-Commerce Platform
You need right platform for your business if you are planning to sell your products online. Popular e-commerce business platforms for small businesses include WooCommerce, Shopify, Wix, and BusinessSqaurespace. All these platforms come with their specific set of features. Study all such platforms individually and you will be able to hand-pick one as per your commercial necessities within no time. WooCommerce is one of the most popular platforms for small business e-commerce websites. Take help from professional web designers while building your website on WooCommerce.
- Professional Appearance
A simple, clean, easy to navigate and unique design will create a long-lasting impact on visitors’ minds. Too much information mixed with a complicated design often distracts the visitors. An uncluttered and sleek webpage automatically makes your website appear more professional. After all, a pleasant user experience is the primary goal of your website.
If you are selling products online only, then you need to fill the void of a physical store with superior quality product images from different angles. Crisp and appropriate product descriptions are other symbols of professionalism. Make sure to give equal weightage to the page displaying your products and your homepage.
- Unique and High-Quality Content
Most small business website owners often ignore the content writing part and instead focus on the designing and development aspect more. Most e-commerce websites deal in selling similar products with similar product titles as well as product descriptions. Hence, due to the inability to create unique content with relevant keywords, the business suffers huge losses as it becomes difficult for search engines to find your business. While offering discounts or occasional sales, the headlines hold major power to attract or repel potential customers.
Do not forget to add a dedicated ‘Contact Us’ page containing important information such as your email address, phone numbers, a physical address of the store along with hours of operation. This will be the first step towards making users believe that they are not dealing with a fraudulent company.
The second step is putting Secure Site Certificates in prominent locations so that users can enter their card details while making a transaction without any second thoughts. Lastly, make certain to answer possible visitors’ questions with the brilliant customer service.
- Search Engine Optimization
SEO Toronto plays the role of driving traffic to your website by making sure that it ranks higher in the Google search results. Good search engine optimization means that every single page on your website contains appropriate title tags and meta tags with an accurate number of keywords. The popularity of your business on social media will also lead to a higher ranking. There are more than 200 ranking factors like this. A professional web designer Toronto with good SEO knowledge will be able to make your website SEO friendly.
- Website Maintenance Plan
The last step to make your small business website success is to ensure that it won’t get hacked. The web maintenance plan includes making use of performance data to fix errors, running regular security scans to ensure the absence of malware, backing up the website regularly, keeping the software up-to-date and, allowing users to provide feedback and improving your website based on their feedback. This plan also includes making use of traffic data to learn about the needs of your audience.
Foreign Company Formation in Singapore
SBS Consulting Pte Ltd is one of the premier company setup firms in Singapore. In this guide to foreign company formation in Singapore, we have detailed various types of business entities; private limited company, sole proprietorship and limited liability partnership. If you are interested in Singapore company registration services, fill in your details in the contact form.
Why Singapore Attracts Foreign Business Owners?
Foreign entrepreneurs prefer to migrate and work in Singapore. They love to do business here because of Singapore’s flexible business laws, working legislation, and lesser red-tape, attractive tax rebates, Etc.
The process to set up a company in Singapore is streamlined. The World Bank has ranked Singapore in the 2nd position for Ease of Doing Business indicator. It is no wonder that foreign company set up in Singapore is so popular.
Forming a Business in Singapore
The foreigners interested in forming a business in Singapore, need to apply to ACRA and comply with the several requirements.
The process for foreign company setup is not the same as it is for the locals. Singapore residents can simply log on the BizFile+ portal and get the task don online. However, foreigners cannot take this route to form a company in Singapore. They cannot register their own company. They need to appoint a Singapore company incorporation service for the task.
SBS Consulting Pte Ltd is a firm that facilitates company formation in Singapore. It can help you in dealing with all matters related to company registration. Our experts will assist you in taking care of all complex requirements you need to fulfil to incorporate a company.
Choose a Business Entity
First, you need to understand different business structures in Singapore, then choose the one that has appropriate characteristics suitable to your business needs. Choose it carefully as it may affect your business’ compliance and benefits.
A sole proprietorship is a business firm and not an incorporated company. Its owner has unlimited liability towards its debts and losses incurred during business activities.
A sole proprietorship cannot buy real estate in its own name; rather they are in the name of its proprietor. Proprietor pays property tax on it. Sole proprietorship’s income is proprietor’s income who pays personal income tax on it. Its credibility depends on the credibility of its proprietor.
Limited Liability Partnership (LLP)
An LLP offers the best characteristics of a partnership and a company. Two or more individuals can form an LLP. Their liability, to some extent, is limited. They are still responsible for paying the firm’s debts or the losses. It depends on their actions. They pay personal income tax on the income from LLP.
Private Limited Company (Pte Ltd)
The business owners prefer a private limited company for their Singapore business formation. An individual above the age of 18 can opt for it. It has 1-50 shareholders and needs to have at least a director who is ordinarily resident of Singapore.
Process for Setting Up a Foreign Company in Singapore
Any foreigner wanting to commit to a company formation in Singapore has to appoint a local incorporation firm which could be a law firm, secretarial firm or an accounting company like SBS Consulting Pte Ltd.
Pre Incorporation Requirements
· At least one shareholder (max 50)
· Minimum initial paid-up capital of S$1
· At least one local resident director
· At least one company secretary
· Registered local office address
· ACRA approved company name
· Description of company’s business activities
· Company constitution
· Registered local office address
· Particulars of shareholders
· Particulars of directors
· Particulars of auditors
· Particulars of company secretary
· Foreign Entrepreneurs: A copy of their passport and residential address proof (overseas)
· Foreign Companies: A copy of M&AA
A private limited company has a legal identity, the rights of a natural person and can buy a property. It can sue or be sued in its own name. It has perpetual existence. Its shareholders have limited liability. The investors, lenders, suppliers, & customers consider it credible and can secure loans for its growth.
After registering your company successfully, open a corporate bank account for your company. It is important for streamlining its income and expenses. SBS Consulting can assist you in the task. Choose a bank that is appropriate for your business needs. It may ask the physical presence of your directors, shareholders, and company secretary.
Are you in need of a better .net and e-commerce development company?
The world has now become full of technologies, and we are currently using technologies in every sphere of our life. Technologies are making our life more comfortable and safer. If you are going to start your business online, you will surely need two things. They are .net development service and e-commerce development service. These two things are a must for creating a new business.
Using .net development services, you will be easily able to control your business and other works. If you want to get a better result and establish your business efficiently, you will surely need this service. After getting this service, you will be easily able to set up your business online and earn profit from that business.
E-commerce development services are as crucial as .net development services. It is also essential before starting a business correctly. Using this service, you will be easily able to develop the website of your company and promote your business. When you upgrade your business utilising an e-commerce development service, you will get more customers and more profit.
So, these two .net development and e-commerce development services are a must before starting a business online. For getting these two services, you will need a better company. But there are a lot of companies available online for providing you with these two services. If you want a better company with better services, you must follow some instructions; otherwise, you will not be able to find out the best company for you.
1. Choosing a Popular Company
There you will be able to find a lot of companies online. But most of them are not better and will not provide you with better services. If you choose a famous and renowned company, you will always get better service. Selecting a better company may cost a little bit extra, but you will be pleased with the service of that company. That’s why I will always recommend you choose a better company for your work from which you will get with the best services.
2. Better Service
It is the most important thing. You must ensure the best service for the company. If the service is not perfect, you will not be able to earn profit from your business, and it will be just a waste of money for you. You should always choose a better service provider who will provide you with the best services.
3. Previous Works
When you are choosing a better company, you should see their previous work examples or samples. It will provide you with a phonetic of their services. You will also get some information about their last services. Moreover, you should check all the previous samples if they are better or not. If you think that they are better for you, you can choose that company.
4. User Reviews
It is the essential thing that you should check before choosing a company. It would be best if you searched for the company online, and you will be able to find out the user reviews and ratings of the company that you are going to choose. Moreover, you should see the opinions of the users who have used the company.
I hope you have understood all the instructions. You will surely get something better following these instructions. Everyone needs to choose the best company for them. It would be best if you always tried to follow all these instructions. If you follow all these instructions, you will get something better. So, try to follow all these instructions, and you are going to get the best things for you.
Liz Elting – Woman’s Leadership Fellowships for Women in Business
Elizabeth Elting is an expert advisor to a multitude of organizations including the American Academy of Pediatrics. Her book, “The Elting of Women,” which discusses how women are leaving the organization they work for to pursue careers in various fields, was a popular choice with many readers. This is certainly one area of women’s leadership that we have come a long way from with all the strides that have been made in the past.
Women in Business and the Industry
One thing that many organizations have not paid enough attention to though, is the issues that affect women in business and the industry. They really do want to take the focus away from their business image as being too macho or as if they are only out there for themselves. I believe that these organizations realize that women need a voice too, even if it is just a women’s leadership fellowship.
In the early days Liz Elting product was a coffee pot that was shaped like a bird. It could be used to serve espresso and hot chocolate. The concept was to create something unique and exciting. Initially, Liz Elting didn’t have the capital to launch the first edition of her coffee pot. She had to rely on a business partner who lent her the capital to launch her coffee pot business. The money she borrowed was not returned until she started selling her coffee pot.
Although Liz Elting did not initially realize how much her coffee pot business would become, she realized it was a lucrative business when it became popular with her family, friends and customers. She quickly realized that this business was profitable, but she was worried about starting her own coffee business because of the fact that it was something that she had never done before.
Support and Guidance
Liz Elting knew that to succeed she would need the support and guidance of her mother and grandmother. She decided to start her own business even though she didn’t have a lot of experience in the field. It was important to her that she had enough knowledge in order to succeed in her new business venture. She needed to become knowledgeable in all aspects of the coffee industry, but at the same time she wanted to offer unique products to her customers.
Liz elting hired an accountant and a business consultant to help her create a marketing plan for her coffee business. When the consultant and accountant began to work on the marketing plan for Liz elting’s coffee business, she realized that she didn’t have any money and didn’t know what to do. In fact, her business was still only two years old and there were still many things that eltting needed to learn and accomplish in her new business.
To ensure that her coffee business was going to be successful elting needed to learn how to handle the day-to-day operations of her business. She started with some marketing basics and then she learned the ins and outs of her business. After she had learned the ins and outs of her business, she needed to learn how to hire employees. At the time of this article, eltting was able to hire and train employees, but she still needed to learn how to manage and train them. Since she had no management skills or business experience, eltting hired an executive coach.
Common Mistakes New Traders Make
Going into futures trading can be a fascinating experience. It becomes more exciting and motivating if you see people doing well in the field and making a lot of money. If trading is something you are considering, it is best to study how successful traders trade, and you also consider their program. Soon, you’ll begin to make some profits.
However, as exciting as trading seems, it can quickly become a nightmare for a person who makes certain mistakes leading to several losses. When that happens, they begin to lose interest, and some might start to see trading as a scam.
If you can avoid these mistakes, you’ll enjoy the good side of trading and see that it’s not a scam. So, what are the mistakes we’re talking about? They include:
Lack Of Preparation
What will you expect when you see an amateur tennis player competing with the likes of Roger Federer on the tennis court? Will you expect the amateur to be Victorious? Of course not. This is the same thing when it comes to trading. Trading is one of the most challenging professions you can think of. A single wrong analysis can make you lose a trade. This is where many new traders get it wrong. They fail to prepare before venturing into the world of trading. They think it’s just as simple as buying and selling. To become a successful trader, you must avoid the rush and instead get yourself prepared well. You can start by trading with a demo account, which is virtual money you can toy with. If you study and practice well on demo and you are convinced you’re competent enough, you can then invest with your real money.
Lack Of Risk Management
Risk management is the key to successful trading. You can’t see a successful trader except that he’s a good risk manager. Many new traders get it all wrong here. They want to get a lot of profits in one single trade. Little do they know that trading is not gambling. It requires intensive analysis and proper risk management. Most new traders can risk all the money in their trading account on one single trade, and if they’re unlucky that the trade doesn’t go their way, they lose all the money. If you risk only 10% of your money in every trade, there’s no way you can blow your account in one single trade. Hence, to become a successful trader, you need to practice proper risk management.
They Follow Rather Than Learn
There’s nothing wrong with having a mentor. It is one of the easiest ways to learn and become a professional trader yourself. However, the problem is when you want to copy or mimic the trading of an experienced trader. Many have blown their account that way. Some even subscribe to signals. So, they’ll be told when to enter a trade and when to leave by a professional. This is a terrible mistake that many new traders make. Instead of wasting your time on copying the trading of a guru, invest your time in learning how to trade yourself. The money is not going anywhere; it is there for you to make any time you’re ready. So, don’t rush in. Successful traders don’t copy signals; they instead learn how it’s done and do it themselves. This is what you should also do to become a successful trader.
Not Cutting Losses
You can never win all your trades. Thus, you must know when to leave the market when you’re losing. Although no one likes to take losses, this is trading, and you can’t avoid it. Many new traders get it wrong here. Because they don’t want to accept their losses, they leave their trading to continue down the trend expecting it to reverse and go their way. That way, a $100 loss can climb up to $200 and gradually to a thousand until their account is blown. This is a terrible mistake you should avoid. Before you enter any trade, analyze the market, and determine how much you are willing to lose. Remember the tips explained above — you should only risk 10% of your trading balance. Thus, if you have $100 in your account, you should only consider losing $10 if the trade doesn’t go as projected.
If you can avoid these common mistakes, you will begin to trade like a professional.
Pitfalls of not having a proper content syndication strategy
When you first hear about content syndication, it will surely look like a no-brainer to you. For many people, content syndication is just like guest posting but you should know that content syndication is much more than just posting content on third-party websites and this is the main reason why there are companies offering content syndication services.
Because of the precise approach of content syndication, it offers firms a wide range of benefits like brand awareness, getting closer to a niche, website traffic, quality lead generation, and much more. With so many benefits just by repurposing your content, you might start thinking about what can go wrong with your content syndication approach?
If you use content syndication services, or adopt an ideal content syndication strategy, there is nothing that can go wrong. But at the same time, there are many content syndication land mines that you will need to watch out for. From spam-ridden publishers to getting banned by Google, there are many things that can go wrong but the same applies to other marketing strategies as well.
This is why, in this blog post, we have mentioned some of the pitfalls of not having an ideal content syndication strategy.
Beware of Google’s policies
It’s a no brainer that Google doesn’t like duplicate content and it doesn’t matter how hard you try to hide duplicate content, Google’s algorithm will always be able to identify it and then mark it as spam according to the current algorithm. Even if it will not be marked as spam by Google, they will make sure that your website ranking decreases. In many cases, the content that you have syndicated can even outrank the content published on your own website because the website on which you have syndicated content might have a higher DA-PA.
But you can get rid of the issue of being marked as duplicate content by Google. For example, if you don’t index one of the listings, you will never fall into the trap of duplicity. You can check out some of the top blogs regarding duplicate content for complying with Google’s policy while making sure that you are syndicating content.
Bad lead generations
As a digital marketer, you will have to be aware of the fact that all the leads that you will be generating through your marketing efforts will not be of the same level and this is why the term quality leads are used. It’s true that through content syndication, you can generate quality leads and then convert them into customers but that will only be possible if you use an ideal content syndication process by working with B2B marketing data providers.
But since leads generated through content syndication are basically removed from your website, it becomes quite challenging to convert those leads into prospects. What you need to do here is fine-tune your content syndication strategy by incorporating high value offers so that you can generate quality leads. This will be applicable to only those people who are not aware of your product.
Duplicacy in content
One of the major pitfalls of content syndication is duplicate content and you need to use all the measures along with using database marketing services in order to stay away from this dangerous pitfall. You should know that duplicate content is one of the worst enemies of marketers and that’s why you should never overlook it.
If you want to stay away from this type of pitfall, you can collaborate with websites that have high DA-PA since they are mostly very professional with their approach. This will completely wipe out the possibility of your content being damaged.
If you are considering content syndication as a ‘submit and forget’ proposition then you are making one of the biggest mistakes in your content marketing strategy. It takes a basic understanding of your rights, determination, and regular tracking to not let the third party website make any changes to your content. You need to make sure that this term is mentioned in your license agreement otherwise your content will be tweaked for the benefit of the third-party website.
In addition to this, you will also have to ensure that your content isn’t divided into smaller pieces as this will give an opportunity to the third-party website to make changes in your content. Also, never let the third-party websites make changes to the links that you have attached in your content.
You will have the chance of losing the relevance of your syndicated content if it remains static and this will not be beneficial for your content marketing approach. And since your content will be hosted on a third party website, you might lose control over timing and relevance as well. The same piece of content may be present on 50+ websites and that will make it difficult for you to make any changes.
This is why you should never just leave your content and forget about it after syndicating it. If your content remains static, it will start losing its relevance and this will hamper both your brand awareness and reputation on the online platform even if you work with some of the best B2B marketing data providers.
There surely are many pitfalls of content syndication but with these risks, you will also get high rewards. Content syndication has a high effort to profit ratio and this simply means that by putting in minimum effort, you will be able to harness many benefits. Just make sure that your digital marketing team is considering all the pitfalls mentioned in this blog post so that they can use the syndication of content in the most precise way possible.
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