When prospective customers or collaborators land on your business’s webpage, your ‘about us’ or ‘team page’ is generally the first place they end up. Why? Because a team page is a quick and easy way for stakeholders to get a sense of your company’s credibility. With so many scam sites online, customers want to know they’re dealing with a genuine business.
Your ‘About Us’ page is also a way to introduce your business and values to prospective customers. Here are 7 features to include to set yourself apart from your competitors.
Brief Mission Statement
Before you introduce your team, showcase their overarching values with a brief mission statement. Your mission statement should sufficiently sum up the core values that inform your company’s day-to-day practices and illustrate some of the ways in which you demonstrate these principles.
For example, “our team believes in environmental sustainability. That’s why the page your reading is in dark mode, which reduces overall energy consumption and combats climate change!”
High-Quality Photos
Research has shown that team photos play a huge part in strengthening your customer’s perceived relationship with your business. By displaying photos of your staff on your team page, you’re humanising your brand and adding a degree of personalisation to the buyer’s experience. For maximum results, ensure that your team is photographed with an open and welcoming posture (no crossed arms).
Individual Employee Profiles
Some ‘About Us’ pages group employees together by teams and provide only a general overview of each section of the business. Individual employee profiles are far more effective for building relationships and engagement with your visitors. Each profile should clearly display your employees’ names, positions, and their relevant skills. Humour can also play a part in making your brand memorable, so don’t be afraid to include a fun fact or anecdote section.
Contact Details
If your employee profiles are engaging, the reader will be prompted to reach out to your team to discuss using your product/service. Under each employee profile, provide clear contact details, such as phone numbers and email addresses. To improve your SEO and increase engagement, you can also add in links to employees’ LinkedIn pages.
A Call-to-Action
Your employee profiles should make your visitors want to engage with your team. You can increase the likelihood of your audience making an inquiry or a purchase by including a call-to-action. A call-to-action is a phrase that is designed to prompt the reader to take a certain step. For example, under each employee profile, you could add a hyperlink reading, “click here to chat to me about your home loan today”.
Testimonials
If you’ve had stellar feedback from customers about your team, display it prominently on your ‘About Us’ page. This will demonstrate to prospective customers that you’re committed to excellence in both product and customer service. Research has shown that positive reviews can also dramatically increase sales.
Creativity
Stand out from your competitors by harnessing the power of creativity. Your site teams page is no exception. While it needs to contain the elements listed above and should be coloured to match your branding, the style is completely up to you. Research interactive elements and widgets for your page, such as polls or a live chat system. Include a joke or quote of the day. The key is to create something memorable while keeping in line with your brand’s identity.
Your site’s ‘team page’ shouldn’t be an afterthought. Following the guidelines above, you can create a high-quality bio page that increases your brand credibility and generates higher visitor engagement.
