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7 Eye-Opening Truths About BEC Scams You Wish You Knew Earlier

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According to the FBI’s internet crime report, business email compromise scams were the most destructive and effective type of cybercrime last year. The FBI received 467,361 cybercrime complaints, which resulted in a total loss of $3.5 billion. Half of the reported losses (1.77 billion) came from business email compromise.

What makes this type of scam so popular is the fact that they are easier to execute and do not require technical skills to pull off. This type of scam occurs when cybercriminals manage to successfully compromise a legitimate email account associated with a business. They use it to send fake invoices. These emails usually are sent to employees of the company or business partners.  BEC scams usually target businesses performing wired transfer payments.

The main purpose of this type of scam is to trick businesses into wiring money into the wrong bank accounts. With most businesses still using email for correspondence and not realizing the threat of business email compromise, they are more likely to get affected by it. The best way to protect yourself is to increase awareness about business email compromises. That is exactly what we will do in this article.

In this article, you will learn about seven shocking truths about BEC scams you did not know about.

1. Difficult to Detect

Not only are these BEC scams easier to launch but they are also difficult to detect for systems responsible for detecting phishing and spam emails. Since business email compromise scams are usually hyper-targeted and professionally crafted, it can easily slip through the cracks of phishing and spam monitoring systems which are tailor-made to handle a large volume of spam emails. This makes BEC scams even more dangerous as it gives scammers more time to fulfill their malicious intent without getting noticed.

2. Increase in Number of BEC Attacks

According to the Mimecast email security report, BEC scams have increased by 67% with 73% of businesses experiencing direct losses. Another report by Proofpoint paints an even darker picture. According to the report, BEC attacks per targeted organization increased by 476% on a year over year basis.  If you buy VPS server or dedicated server, these BEC scams won’t infect but their main purpose is to steal money from your business.

The lack of awareness about BEC scams also contribute to its success and make it easier for hackers to trick employees occupying a key position in an organization. Businesses should launch training and awareness programs to improve deterrence against BEC scams. Studies have shown that untrained employees are 30% more likely to click on malicious links in a BEC email as compared to only 2% of trained employees.

3. Individuals Vs Team Debate

Another misconception most businesses have about BEC scams is that they are launched by a resourceful and highly organized team of hackers. This is not true as we have seen many examples of individual hackers launching business email compromise scams.

One of the best examples is a Nigerian 419 scammer, who laid the foundation for a group called Scattered Canary a decade ago. The number “419” refers to the section of the Nigerian Criminal Code dealing with fraud and charges applicable on offenders. The group consists of 35 individuals who have made millions of dollars with BEC scams in no time. Apart from BEC scams, they also launch check fraud, romance scams, credit card scams, credential harvesting and more.

4. Suspicious Activity

As mentioned before, the main objective of these BEC scams is to convince the target to transfer money to a bank account that might seem like it is associated with a business but it is not. This is not the only method these cybercriminals use. They might also try to influence payroll for employees on autopay. All they must do is to create a social engineering hook that looks legitimate to the target. Since most attackers might ask to transfer a sizable amount, they also do extensive research to create a story that the target believes in. This makes it easier for them to convince them to transfer money.

5. Money, Money, Money

BEC scams have financial motives. You might have already guessed it by now. Scammers want to make a quick buck out of it. A couple of years ago, a famous European cinema chain became a target of the BEC attack in which they ended up transferring $21.5 million in a month. The attacker portrayed himself as the French CEO of the company and sent out a series of emails to Dutch regional executives asking them to transfer money for making a new acquisition. The amount of effort required to execute B attacks coupled with the ability to get quick financial rewards to attract more criminals to business email compromise scams.

6. CFOs are The Primary Target

Even though the list of victims might vary from case to case but if you study BEC scam, you will notice a common pattern. The primary target for BEC scam is usually CFOs or financial gatekeepers. According to a report on London Blue, a multinational group of scammers launching BEC attacks, London Blue harvest names and addresses of targets from legal sources and buys contact information from companies who are paid to provide contact information for marketing operations. The report also illustrated how London Blue spoofed the email address of the CEO to create urgency and add authenticity to their BEC campaigns.

7. No One is Safe

Another common misunderstanding most people have about business email compromise scams is that it only targets large scale enterprises. That is not true. Victims of BEC attacks range from families to churches. Fraudsters have fooled many families during real estate transactions and stolen millions of dollars. Scammers stole 1.75 million from Ohio Catholic parish who was raising funds for church renovation by pretending to be a construction company. In short, anyone can become a target of BEC attacks.

How do you protect your business from business email compromise scams? Share it with us in the comments section below.

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Halloween Pumpkin Carving Ideas for 2021

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Halloween

Introduction

Halloween is a day of the year that calls for celebration and fun. People love celebrating Halloween as it comes with a lot of thrill and excitement. The pumpkin carving ideas are the best way to decorate your home and other places on this special day. Whatever you do, there will be tons of pumpkins ready to be carved.

This article is all about some cool pumpkin carving ideas for Halloween in 2021. Halloween is the time when people are eager to make their homes look more attractive by putting Halloween pumpkin carving ideas in front of their house. They want to use these pumpkins as a decoration for the whole season. But it is really important to know how you can make your pumpkin carving ideas different from others, mainly because there are millions of people who have already made these designs before.

 Pumpkin Carving Ideas

There are a lot of pumpkin carving ideas for Halloween. With new designs and patterns, it will bring you more fun to carve pumpkins. In this article, we’ll tell you about some popular types of designs that can attract more people’s attention. It’s very important to be creative when cutting the pumpkin because you have only one chance to make a good first impression. While carving pumpkins is a great holiday tradition, it’s also the perfect opportunity to get creative. There are so many ways you can decorate your pumpkin this Halloween. Whether you’re looking for scary, funny, or something in between, there are so many options available these days!

Halloween Pumpkins

Pumpkin carving has been a tradition around Halloween for centuries. It is a great way to express creativity and imagination in designing the most frightening, spooky, and fun-looking pumpkins with different styles and designs. During the Halloween Season, nothing feels more appropriate than pumpkins. In fact, pumpkins are one of the most iconic symbols of autumn and Halloween. These squashes have been used for centuries in rituals throughout the world to ward off evil spirits and invite good ones into homes.

While there are many reasons to decorate Halloween Pumpkins, one of the most important is that they can help you harvest more candy. Not only will this increase your home’s curb appeal on the spookiest day of the year, but it will also ensure that trick-or-treaters stay safe while collecting candy.

Different Types of Halloween Pumpkins are used for decorating the home and lawn with these wonderful designs.  Different Types of pumpkins are carved into jack-o’-lanterns, lanterns, masks, animals, and cute faces.  The children also love to dress up as different types of characters like witches, ghosts, or any other characters than they can imagine. The pumpkins are great for making decorative bowls which can be placed on the dining table filled with candies.

Conclusion

It has been the month of October when everyone is in the mood to carve pumpkins! With Halloween around the corner, many people are planning their pumpkin carvings for this year. They want to make sure that it will be unique and cute. This can be achieved by considering different Halloween pumpkin carving ideas for 2021.

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Things You Need To Know Before Going to Costa Rica

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Costa Rica

Known for its rainforests, Costa Rica is a Central American Country that also coastlines on the Caribbean and the Pacific Ocean. The country is famous for its beaches & volcanoes including wildlife.

Costa Rica sees a surge in tourism each year mostly during summertime. Most tourists visiting Costa Rica enjoy the wonders nature has to offer. Below is a list of things you need to know if you are planning to visit Costa Rica any time soon. 

Visa/Entry-level requirements 

Most nationalities do not require a visa to enter Costa Rica. This allowance is up to 90 days. You will be free to move around the country if you have the proper documentation. Apart from that, some of the foreign nationals do require a visa which should be obtained before as visas will not be issued at the border. All of the information is available at the Costa Rican embassy’s website.

Moving around the country

Buses 

Bus services are available within the country which can take you to destinations. Service charges and bus fares are reasonable. Traveling by bus can be a fun and safe way to see many parts of the county. 

Cars 

Another way to move around the country is to rent a car. Renting a car can be far more adventurous. There are many rent a car services available online. You can also book a car through your travel agent. You will be asked for a security & insurance deposit to rent a car.

One great advantage of renting out is that you can visit different secluded beaches and mountains of your choice. It is not advisable to drive a car at night because of road conditions and safety issues.

Boats/ships

Small cruise ships are available which carry passengers mostly to national parks but also the remote islands and beaches. Bigger ships are known to anchor at ports for a day or two before the cruise.  

Money Essentials

Colon is the official currency of Costa Rica. US dollars are also widely accepted. Money can be exchanged at banks. However, bank transactions will require a valid passport. ATMs are also located around cities. 

No Street Nomenclature System

Costa Rica does not have a street nomenclature system at all. However, they have an informal refereeing system. Most directions are given by referring to structures and buildings around a place. You should know to use paper maps and GPS perfectly well before embarking upon exploring the country.

Weather pattern

A major part of planning a trip is the dilemma of what to pack. In terms of Costa Rica, you will find an erratic weather pattern throughout the year. San Jose can be 72 degrees with a pleasant breeze while it might be hot and dry when you travel towards the north of the country. Highlands are naturally going to be cold. Therefore you need to be prepared with an appropriate clothing item to face the weather. 

Local food

It’s easy to find restaurants, bistros, bakeries, and cafes. The country is abundant in tropical fruit species. So make sure you taste the flavorful blends of tropical fruit juices. Rice and beans are major food here. Salsa Inglesa is the country’s favorite sauce and is much enjoyed by tourists. Coffee is known as El Grano de Oro or the “golden bean” in Costa Rica. You will find coffee being brewed on the streets.

Eco-Tourism 

Costa Rica is well known for its eco-tourism experience. The country is blessed with rain forests, beaches & volcanoes. It is estimated that almost 6% of wildlife species are found in Costa Rica.

Plan your journey in a way that can cover a major part of each thing. Rafting, visiting forests & beaches, fishing, zip lines, Scuba diving, surfing & biking are some of the adventurous options the country offers. Another great experience you can grab is bird watching. There are many hot spots where you can bird-watch. Most resorts and hotels also provide bird-watching guidelines and maps. 

Sustainability and environmental laws

For the people of Costa Rica, sustainability is not just an option. It’s a way of life. 25% of the country is based on conservation. The country is home to almost 500, 000 species of wildlife. Many are endangered or have been classified as rare.

The government has formed national parks around the country to conserve these species. Many environmental laws are also set in place for any discovered or undiscovered sites in the country. According to law, tourists are not allowed to carry any native species back home especially flowers.

Conclusion

Costa Rica is extremely rich in biodiversity and the country has used its assets well. The concept of “ecotourism” put forward by Costa Rica is unique and more appealing to people.

The conservation practices have made sure that the biodiversity remains intact while the rest of the world can enjoy the bounties of nature. By traveling and exploring Costa Rica, you will surely be a lifetime experience for you. Just make sure you check all the facts before you plan to travel. Have a safe trip!

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Three Palestinians were killed in Israeli shelling

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Three Palestinians were killed in Israeli shelling

Separate incidents in the occupied West Bank, the Old City of Jerusalem and Gaza have killed three Palestinians, including women, in Israeli shelling. The incident happened on Thursday. Qatar-based Al Jazeera quoted the Palestinian Ministry of Health and local media as saying.

According to local media reports, Israeli forces searched the villages of Al-Silah-Harithia and Burkin in the West Bank’s Jenin area overnight. Mohammed Jayaud, 22, a young man from Al-Silah, was shot dead by Israeli forces in the early hours of the morning in Al-Silah-Harithiya. The Palestinian Ministry of Health said four bullets were found in Nasser’s body. Two of them pierced his chest. Like one shoulder and one right thigh.

Witnesses told local media that Nasser was shot at close range by Israeli troops. They surrounded him after he was injured. As soon as the death was confirmed, the Israeli army gave Nasser a chance to be taken to the ambulance. Two were wounded in Israeli shelling in Burkina Faso. Two more have been detained.

A woman named Isra Khuzayma was shot dead by Israeli troops in the Bab al-Silsila, the old city of Jerusalem, on Thursday. The 30-year-old mother of three lives in the village of Kabatia, south of Jenin.

The Israeli military says the woman tried to stab a soldier. He was killed when soldiers opened fire on him.

Mohammed Abu Amar, a Palestinian, was shot dead by Israeli forces near the Gaza border on Thursday. Abu Amar, 41, was a bird hunter.

There has been a recent increase in searches and shootings by Israeli forces in the Palestinian territories. Israeli forces killed five Palestinians, including children, during an overnight search in Jenin and Jerusalem on Sunday. Four Palestinians were shot dead by Israeli troops during a search of a Jenin refugee camp last August.

Earlier in May, more than 250 Palestinians were killed in Israeli airstrikes in Gaza for 11 consecutive days. On the other hand, 13 people were killed in a rocket attack by Hamas in Israel.

Hundreds of Palestinians began throwing stones at Israeli soldiers as they were burying a Palestinian child near the West Bank city of Hebron, an AFP reporter reported. In response, Israeli troops fired tear gas

However, the Israeli military said its troops fired “22-caliber bullets” into the air as a way to quell the riots.

The Palestinian Ministry of Health says 20-year-old Shawkat Awad was shot by Israeli forces. He later died at the hospital

Earlier on Wednesday, 12-year-old Mohammed al-Alami, who was in a car with his father, was shot dead by Israeli troops, Palestinian authorities said.

The Israeli military says a car bomb had exploded at an Iraqi police recruiting center at Kisak, west of Mosul. They also said that the matter of infant death is being investigated by the senior officials

Most of the international community considers all Jewish settlements in the occupied West Bank illegal

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123Movies(HD)Watch No Time to Die (2021) Full Movie Online Free Download

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Does Netflix, Disney+, Hulu, Amazon Prime Video, HBO Max, Peacock, and 50+ streaming services have No Time to Die (2021)? Find out where you can buy, rent, or subscribe to a streaming service to watch No Time to Die (2021) on-demand. Find the cheapest option or how to watch with a free trial.

Watch Now:: No Time to Die 2021 Online

Daniel Craig’s putting on the tux one last time, and as ever, the action is shaken and stirred.

Craig. Daniel Craig. He’s back for the final time as superspy James Bond in No Time to Die, the 25th 007 film. For a while, the British actor made it sound like he wouldn’t be putting on Bond’s tux for a fifth time, so savor this one, fans. Here’s what to know.

When does No Time to Die come out?

No Time to Die will have its world premiere at London’s Royal Albert Hall on Sept. 28, and will open in the UK on Sept. 30. Americans will have to wait a little longer. No Time to Die opens in the US on Oct. 8. It comes to Australia on Nov. 11.

Will No Time to Die Release in theaters?

No Time to Die will be showing in theaters only. Sure, it will eventually come to streaming, but when and where isn’t exactly clear. So if you’re not willing to venture out to theaters at this point in the coronavirus pandemic, you’ll need to be patient for now. Maybe check out our recommendations for which older Bond films to watch, and in what order.

How to watch No Time to Die? 

No Time to Die will play exclusively in theaters when it is released in Oct. 8. While there were rumors throughout the pandemic about the likes of Netflix or Apple TV Plus bidding big for the rights to stream the film, no deal was struck. Even after Amazon acquired MGM’s library, which holds many James Bond films, the producers were adamant that No Time to Die would have its debut on the big screen, as would future films in the series.

Watch Now: No Time to Die 2021 Online

There’s been a lot of rumors, speculation, and reporting recently on whether No Time to Die would follow a number of top tier movies over the past year and skip the cinemas and come to Netflix. Right now, nothing is certain and 007’s next outing is still lined up for theatrical release but that could change. Here’s what we know.

Watch No Time To Die On Apple TV

Apple, Netflix and other streaming services explored the possibility of acquiring “No Time to Die,” the upcoming James Bond movie that was originally slated to debut last April. The film’s release has been postponed multiple times, with the Daniel Craig vehicle moving back to November before being pushed into 2021 as the number of coronavirus cases kept growing.

MGM, the studio behind the film, reportedly lost between $30 million to $50 million due to the delays, insiders said. Bloomberg first reported the discussions, which have been the topic du jour in Hollywood this week. Other studios, such as Paramount and Sony, have raked in tens of millions by selling movies like “Greyhound,” “Coming 2 America” and “Without Remorse” to streaming services while the exhibition sector continues to struggle during the pandemic.

Watch No Time To Die On Netflix

Absolutely it could, in fact, it’s been reported that Netflix (among others) has had exploratory talks but the reality is, you’re going to have to wait until a cinematic release given how high the asking price is.

Rumors first started occurring back on October 23rd, 2020 when a few insiders reported that they heard of insane numbers being both asked and offered for the Bond movie.

On October 24th, those rumors were put to rest but said that both Netflix and Apple had explored how much it would be to stream it with Barbara Broccoli eventually ruling out a streamer debut.

Watch Now: No Time to Die 2021 Online

The reason for MGM exploring a possible streamer debut is largely due to two reasons. First, it’s losing plenty of money ($30-million even back in March 2020) and losses continue to mount. Then, the worry is that even when the movie does release in theaters, demand won’t return. After all, who knows how long the pandemic will last and even with a vaccine, will viewing habits return?

How much was offered then? There are numerous reports from insiders that bids were beyond $500 ($800 being the largest number cited) million but THR reports that Apple made an offer between $350 and $400. Netflix hadn’t put a bid in according to this report.

A lot of the nitty-gritty details and the huge price tag means that we’re unlikely to see it arrive on Netflix. But that, of course, could change at a moment’s notice given the uncertain nature of the next 12 months for theaters and distributors.

As we covered before, Bond on Netflix is a spotty picture but a full-time home for Bond was rumored in January 2020 with MGM exploring a possible sale with Netflix rumored to be bidding, however, those rumors went silent with the pandemic. Even if Netflix acquired MGM, the past bond and future Bond rights are extremely complicated.

Who’s performing the No Time to Die theme song?

Almost as big as the actual movie itself are the theme songs that play over the opening credits of each Bond film. Some of the best that the franchise has had include Adele’s Oscar-winning “Skyfall,” Shirley Bassey’s “Goldfinger,” Sam Smith’s “Writing’s on the Wall,” Paul McCartney’s “Live and Let Die” and others from the likes of Madonna, Duran Duran, Tina Turner and Gladys Knight.

So who’s joining that impressive roster of musicians to lend their voices to the James Bond franchise? None other than Billie Eilish.

Eilish’s theme song, “No Time to Die,” was actually released in February of 2020, ahead of the film’s original release. You can give it a listen below.

No Time To Die: Available Streaming Options In US

When does No Time to Die come out? No Time to Die will have its world premiere at London’s Royal Albert Hall on Sept. 28, and will open in the UK on Sept. 30. Americans will have to wait a little longer. No Time to Die opens in the US on Oct. 8. It comes to Australia on Nov. 11. Here’s How to see No Time to Die.

How to watch HBO Max

HBO Max is a streaming subscription service that offers a wide variety of TV shows and movies on-demand.

The service offers up to five viewer profiles, with tons of curated selections for adults and kids, the option to download content and the ability to stream on many devices.

Here is everything you need to know about HBO Max.

Sign up for a subscription by going to HBO Max’s website. The service is available on Amazon’s app store, Apple’s app store, Google Play and Samsung TV, as well as most internet and digital providers. You can watch the streaming service from most devices, such as PS4, Xbox One, Google Chromecast and Amazon Fire TV. A comprehensive list can be found here. One notable and popular streaming device you can’t watch from is Roku, which is in a stalemate with HBO Max.

How to watch Disney Plus

Disney Plus features a massive library of on-demand shows and movies from names we’re all well familiar with: Walt Disney Studios and Walt Disney Television. That makes Disney Plus the streaming home for Disney-owned studios like Pixar and Marvel, as well as iconic franchises like “Star Wars” and “The Simpsons.”

The streaming service includes a mix of classic titles from Disney’s vault and new programs developed exclusively for subscribers. The monthly plan costs $8 a month and annual plans cost $80. The service can even be bundled with Hulu and ESPN+ for prices starting at $14 a month.

Watch Now: No Time to Die 2021 Online

Disney Plus has welcomed more than 100 million subscribers since launching in November 2019, greatly outperforming the company’s expectations for growth. Disney originally set a goal of 90 million subscribers by 2024.

Disney Plus oiginal shows like “Loki” and “The Mandalorian” have dominated streaming TV and the library of classic Disney content doesn’t waiver, unlike competitors who rotate movies every month. Exclusive Disney Plus content like “Hamilton” and Beyonce’s “Black is King” has also helped bring in new subscribers.

How to watch Amazon Prime

The at-home theater experience has gotten a whole lot more convenient thanks to Amazon. Your go-to retailer for everything from flower pots to fashion accessories is also now one of the best places to get your Friday night entertainment.

Prime Video not only gives you access to tons of your favorite movies and TV shows but also offers some of the most popular original content around, like “The Marvelous Mrs. Maisel,” “Tom Clancy’s Jack Ryan,” and “Fleabag”. Outside of all the titles included as part of your subscription, Prime Video also features a library of additional movies and shows that you can rent or buy individually for an extra fee, including a few brand-new movies that were just released in theaters. 

Prime Video also allows you to add other premium channels, including HBO, Starz, and Showtime to your subscription, though you’ll have to pay an additional monthly cost. But if you’re looking to dump cable and add more streaming services to your entertainment roster, then read on to find out how to use Amazon Prime Video.

How to watch Peacock TV

Peacock TV is a streaming service from NBCUniversal. It allows you to watch content that’s owned by the NBCUniversal conglomerate, as well as series and movies from other partner networks. This includes classics like “The Office,” “Saturday Night Live,” and “30 Rock.” Peacock also offers original programming, such as “A.P. Bio” and the latest iteration of “Saved By the Bell.”

If you sign up for a paid Peacock subscription, you’ll get access to even more content. But the free tier still allows you to watch a wealth of NBC shows, movies, and original programming, albeit with frequent ads. This includes the first two seasons of “The Office.”

How to Watch No Time To Die Online in Australia?

The new No Time To Die movie is coming out in October and it will be free to stream for a limited time. The best place to watch the movie is on Prime Video, which you can get a 30-day free trial of by clicking the link below. Clicking this link also supports our site! Australia who want to watch the movie should click here for more information on how they can access Prime Video from their country.

No Time To Die is a great Action movie, we’ve selected several other movie options that we think you would like to stream if you have watched No Time To Die in Australia

How to watch No Time To Die Free Streaming in New Zealand?

The new No Time To Die movie is coming out in October and it will be free to stream for a limited time. The best place to watch the movie is on Prime Video, which you can get a 30-day free trial of by clicking the link below. Clicking this link also supports our site! New Zealanders who want to watch the movie should click here for more information on how they can access Prime Video from their country. After registering an account with Prime Media, subscribers can log onto any device and start streaming right away! All you need is wifi or data connection and a screen. If you have questions about how Prime Media work.

Cast

  • Daniel Craig as James Bond
  • Rami Malek as villain Lyutsifer Safin
  • Christoph Waltz as iconic Bond bad guy Ernst Stavro Blofeld
  • Léa Seydoux as Dr. Madeleine Swann, Bond’s love interest
  • Lashana Lynch as Nomi, another 00 agent
  • Ben Whishaw as gadgetmaster Q
  • Ralph Fiennes as M, Bond’s boss
  • Naomie Harris as Eve Moneypenny, M’s secretary
  • Jeffrey Wright as CIA agent and Bond’s longtime pal, Felix Leiter
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What Are the Most Popular Promotional Items

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Advertising is a significant part of any developing business, yet the key is finding a strategy that works! Social media is acceptable and advertising billboards or radio advertising also work well. But what about promotional items

Promotional materials are a great marketing tool as they permit your (potential) clients to engage with your brand on a physical level. And promotional merchandise often creates a feeling of reciprocity and a positive attitude in people.

Promotional products can include clothing, bags, computer accessories, office accessories, calendars, tech devices, and more – they come in all different sizes and colors. In many cases, it is even possible to create custom items that are not often available in promotional merchandise catalogs. It all falls into your ability to capture the thought of your goals and help build lasting connections. If you would like to start a promotion, but do not know where to start, keep reading. We go through six most popular categories of items you should consider.

  1. Promotional Textiles
  2. Promotional bags
  3. Sports & Recreation
  4. Home promotional gifts
  5. Electronic promotional items
  6. Promotional items for office
  7. Promotional gifts outlet

What to Look For in Promotional Items

If you are still confused about which promotional item to invest in, check these three things you will want in the promotional item:

Value

Promotional products must have value to the recipient. They should provide your customers with comfort. This is the best way your audience will remember your product and have a positive attitude towards your brand.

Usability

Usability is another factor when thinking about promotional products. Imagine giving 10 gifts that have no practical use, or are even broken compared to giving the customer one functional item, even if it is just a t-shirt. Without a doubt, the customer would be happier with a t-shirt. 

Budget-friendly

Even the largest companies have limited budgets for promotional campaigns. That’s why it’s important to set the budget when planning, and stick to it. This means that promotional items need to fit into your budget. They do not have to be expensive, but they should be useful and provide value for your clients.

6 Best Small Business Promotional Items

Promotional materials are valuable items with an organization name, logo, or message created and written on them to expand brand awareness among clients. Make the most of your advertising budget with seven of the most popular categories!

Textiles

Promotional textiles are a huge sector. In fact, they are the most popular promotional items category, and have been for a while. In today’s fast-moving world, we often change our style of dress and grooming, sometimes just for the fun of it. Everyone (or almost everyone) wears t-shirts for example. Most items in this category, like t-shirts or sweatshirts, also have a large area for print, meaning you can get really creative with your messaging. There are also many different cuts and colors, which allows brands to really zero in on their general brand look. Last, but no least, there is a big range of pricing – you can get a t-shirt for a few bucks, allowing you to hand them out without much thought. Or you could get a waterproof softshell jacket for a lot more, to show special appreciation for your most important clients. 

Bags

Promotional bags are one of the best ideas to attract your audience and grow your business. Everyone uses bags, so this is an incredible method to keep your business at the forefront of your clients minds. These can be beach bags, laptops bags, cosmetic bags, sports bags or shopping bags. Their versatility is great for brands across different industry sectors. A beauty retailer could send out cosmetic bags to their customers, while a fitness studio could offer their subscribers a gym bag. The incredible thing about giving out a branded bag is that the beneficiary rapidly turns into a versatile, moving commercial for your business. 

Sports and Recreation 

Sports and Recreation items are becoming more and more popular. They include everything that can be used in a home gym, on a picnic or on a relaxing day at the beach. Whether you utilize an outdoor chair, playing cards or a picnic blanket, you will promote your corporate message in an innovative way. It doesn’t matter if you want to promote fun, fitness, or good sportsmanship, these items will make you stand out of the crowd. Items from this category fit nicely with brands that promote a healthy or active lifestyle.

Home and living

Promotional products for everyday home use are ideal for real estate agents, home builders, food brands, consumer gifts and more. For example, the kitchen is one of the most widely used rooms in the house. Bottle openers, cutting boards, kitchen timers or even aprons can produce a satisfied home cook that starts loving your brand. Most of these items are used every day, imagine the number of impressions they generate. Help your clients, employees and potential customers with chores or make their home activities more enjoyable and reap the reward with better brand recognition. 

Technology

Technology is a part of everyday life – from online shopping to sending emails to video chat with relatives. Products such as promotional power banks, USB flash drives, chargers, speakers, headphones, computer accessories and phone accessories are a must have in today’s digital world. These items are more desirable, the younger your audience is. But even older generations will appreciate a car charger that prevents an empty battery when you need your smartphone the most. 

Office

Office promotional merchandise include desktop items, notebooks, pens and pencils, writing sets, portfolio folders, clocks, and more. They make great business gifts especially for companies with long sales cycles. What better reminder of your company, than a pen\notebook\calculator with your branding, sitting on the desk of the decision maker? They are also ideal for trade shows – everyone needs a notebook with a pen, since we all seem to be forgetting them at hotel rooms.

Conclusion

Branded promotional items are a great way to grow your business and increase brand awareness. Whether you use it for mass promotions or in your guerrilla marketing campaigns, promotional items will generate goodwill towards your brand. The size of your company does not matter, large organizations as well as smaller ones can all reap the benefits. They help your prospects remember your company, when it’s time to make a decision, they show your customers and employees you care about them, all with minimal investment. So, why aren’t you using them yet?

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