The construction industry, like every other industry, is always evolving. Each year, outdated industry trends are left in the dust, and new construction industry trends emerge The Age Building.
The companies that excel in finding work year after year understand those trends and stay on top of them. Rather than getting left in the dust with outdated companies and contractors, modern companies continue to grow, despite constant change across the industry.
Want to ensure your business grows this year? It all starts with education. You can’t just keep operating in the same way you always have. You need to embrace the new while holding onto the work ethic of old.
So what construction company ideas Beacon construction do you need to be aware of this year? Keep reading to stay in the know.
1. Use of New Technology
Technology is always evolving. Much of this technology, while not initially created with the construction industry in mind, is completeroofingsolutions for how we plan and build new projects.
Drones, while used extensively for aerial photography, are far more useful than that. Today they can be used to map large areas, producing thermal images, heat maps, and real-time data on traffic. This technology makes planning a project much more efficient.
Augmented reality, or AR, is also adopted widely by large-scale contractors to bring potential projects to life. 3D, virtual models of a building, are far more effective than 2D drawings at convincing clients to sign a contract and get to work.
2. Recruiting Young Laborers in the Construction Industry
Construction companies across the country are facing the same labor shortages. There simply aren’t enough people willing to work on a construction site. For the first time in many decades, young people have little to no desire to attend trade schools and learn construction specialties.
The companies that are finding success are those experimenting with innovative youth development programs, partnering with high schools, colleges, and after-school programs to mentor kids and provide them hands-on experience.
Having these partnerships in place, and having the willingness to contribute to these programs, can assure you a constant stream of new talent.
3. Improve Customer Experience
Let’s face it; homeowners and buyers hate working with contractors. The process of finding a contractor, vetting the contractor, and getting a quote on their renovation project is terrible. The buying experience for renovation projects keeps most would-be customers from ever contacting you in the first place.
It’s outdated, and none of it is virtual. It relies on phone calls and in-person meetings. And when customers do finally get a quote, they often think it’s a mistake. All they see are a few vague line items with huge numbers next to them.
There’s little information, no materials listed, and no clarity. And yet you expect someone to hand over thousands of dollars for that?
If you want more work and better-paying work, you need to enter the digital age of customer management. By investing in construction software, you can sell more projects to more clients and finally start making more money.
Stop treating people like it’s the 1960s and start working more efficiently today to improve your customer experience.
4. Invest In Better Marketing
Marketing for construction companies is often limited or absent altogether. Most companies that do any type of marketing stick to the basics. They will leave a sign or labeled trailer on the job site.
They will weak branded shirts. And if they are really invested in their marketing, they might sponsor a little league team.
And they wonder why they aren’t getting as much work as they used to. That’s because marketing changes faster than anything else. If you want to find new customer’s you have to embrace all new forms of marketing.
Much of this is digital marketing. First and foremost, you should be focusing on local SEO. If you offer drywall services, and someone searches “drywall contractor near me,” you want your website to pop up first.
SEO, while not new, is still the most powerful way to generate tons of new leads for your business.
On top of getting traffic to your website, you want to capture that traffic, turn them into leads, and follow up with them. This means having a lead magnet or lead generation strategy that captures email addresses and phone numbers.
Having an email marketing autoresponder can begin nurturing those leads automatically, making it easier to make sales than ever before. Obviously, as a contractor, you have no business implementing any of this yourself. Hire an experienced freelancer or marketing company to handle this for you. After all, making one sale using these methods will pay for any marketing expenses you incur.
5. Green Building Design
As the millennial generation begins to outnumber baby boomers in buying and building, there is a much higher demand for green building projects. Whether that’s new homes outfitted with energy-efficient building materials or commercial buildings with rooftop gardens and plant walls, today’s client is prioritizing the environment and natural materials.
6. Modular Construction
More and more companies are popping up that provide modular homes and buildings. These types of buildings are largely assembled off-site, brought to their future home, and permanently installed.
They are far more affordable, as the streamlined construction process saves on materials, labor, and transportation costs. With more people looking for affordable yet modern housing, modular homes are growing in popularity once again.
7. Tiny Homes and ADUs
On top of modular homes, the demand for tiny homes continues to increase. Contractors specializing in custom-built, tiny houses are swamped and can’t keep up with demand. Those who are mass-producing tiny houses are also faring very well.
And those owning normal homes in normal neighborhoods are looking to get in on the action as well by construction ADUs, or accessory dwelling units. With these in place on their property, they can rent them out to family or individuals looking for affordable, functional housing.
Embrace the Trends
The construction industry is always in demand, yet a new generation making the majority of purchases is changing the direction of the industry. Much like every other industry that’s undergone breakthroughs in the last 10 to 20 years, the construction industry will continue to evolve rapidly over the next decade.
If you want to stay in business, you need to stay on top of the current trends. If you don’t, you’ll soon be forgotten. Looking for more information like this? Check out the rest of our blog today to keep reading.