As a result of the COVID19 pandemic, social gathering has become prohibited nationwide. This act has led to immense pressure on most catering businesses in the country. Most business owners have to adapt to the new circumstances if their businesses have a chance of surviving. Below are some of the adaptive measures for catering business owners.
Offer Takeaway and Delivery Services
Catering business owners who desire to keep their businesses afloat need to consider offering food delivery and takeaway services. Business owners will need to device family-style meal packages that will get delivered to their customers. Additionally, thank you notes with encouraging messages should get delivered along with the meals. This act will make the customers feel cared for and appreciated. Small businesses that cannot afford to create a delivery network have the option of enlisting with a third- party delivery platform such as Glovo or Uber Eats.
New Menus and Ideas
With food delivery being the only way of serving their customers, catering businesses will have to devise new better-suited menus. These menus will have to contain food-stuffs that can withstand the delivery trip without compromising their taste or quality.
The new menus created will have to change often. This action will prevent the customers from getting tired of eating the same meal repeatedly. Preferably these new menus should change weekly. This will act as a good promotion strategy that will capture the customers’ imagination as they wonder what the next menu will be.
Increase Online Marketing
Online marketing and promotion are now crucial more than ever. Not only will it help catering businesses enter new markets, but it will also make customers aware that it is still in business. The best way for catering businesses to market themselves online is by asking their customers to share their food and delivery experiences online.
Offering shopping vouchers and other incentives online is another way catering businesses promote themselves online. Such incentives will create online traffic as people try to win. This action will raise awareness about the business and increase its outreach to customers.
Lend a Helping Hand
Even with strained finances, catering businesses can still offer a helping hand to the community during these uncertain times. Owners will accomplish this through acts like donation of meals to the doctors, police officers, and nurses in the front line. Through such charitable works, businesses will establish goodwill with the people. This goodwill might be crucial to their present and future operations. These meals should be delivered with the setup delivery system. In itself, this act of donation may act as a marketing strategy of their customer and delivery service.
Sell Perishable Food surplus at Reasonable Prices
Instead of suffering losses due to perished surplus food, catering businesses should offer this food to their customers at reasonable prices. Not only will this activity help their customers, but it will also endear the company to the people. This act will also prevent losses since the business will make a little money along the way.
Postpone Current Catering Orders and Start Booking Future Ones
The most crucial step to keep catering businesses afloat is to avoid canceling already booked events. For example, if a customer desires to cancel catering for an event, The owner should persuade him to postpone it instead. This will make sure that after the pandemic, business continuation is a guarantee.
Catering businesses should also begin booking and planning for future events. Business owners should not close shops and go home due to the pandemic. Instead, they should start booking guaranteed future events such as graduations. This step will also help them remain in business after the pandemic.