As business owners prepare to take the next step and create a new website or redesign their existing site, they almost always run into difficulty with choosing a designer. There are so many things to consider when selecting which of the best Phoenix website design companies to go with that it can be confusing, and some agencies will tell you anything to earn your business. Even the savviest business owners understand that taking on this task on their own is not the best of ideas. Business owners really do not have the time, knowledge, or creativity to take on a task of this nature, and therefore need to bring in a professional to handle their Phoenix website design. But how do you choose the best website designer for your business?
Here are some qualities that the Phoenix Web Designer you chose should have:
Good designers absorb your thoughts
You know your business better than anyone else. You live and breathe it every single day. You know your target client or customer, your products, and the business industry you are in. If the company that you are going to potentially engage with thinks they know better and refuse to take in your suggestions, it’s time to move on. The role your website design firm should play is to hear your ideas and then expand upon them to make them better and form the website that helps your business succeed.
Conversion should be a strong suit
A great design is essential for your website, but you also need a site that is maneuverable and easily understood. The goal is to have a website that will not only inform, but engage and convert viewers. You want people to interact with the call to action buttons, forms, and sign-ups that you have placed on the website. The website must be to the point, easy to use, and clear to the viewer what action it is that you are wanting them to take.
Find a versatile web designer
Many of today’s website designers focus solely on one industry, only practicing designs that relate to one field. For example, restaurant owners may be tempted to work with a company that specializes in restaurant designs and build-outs. There is a major flaw in this logic though, as many companies and specialty freelancers end up producing the same design on repeat, making small variations to fit your requirements. This common practice leads to your website looking like everybody else’s except, you’ve changed out the words and maybe a few pictures (and you probably paid more for their industry expertise). If you couldn’t predict, that’s’ a bad thing, and your return will surely suffer, especially if you are in a very competitive market. You want a website that will stand out, be different, and be memorable so that people come back for more and you don’t blend in with everybody else.
Web designers should be updated on trends
The website design business is always adapting. There are always new tricks that are coming out to impress customers and make websites stand out. Parallax scrolling was quite popular a few years ago if you can remember that, but that has taken a back seat along with many other “flash in the pan” elements. Scrolling web banners were all the rage, but we now know that most people don’t stick around long enough to even see the second slider, so why bother? To take us even further back into history, flash animations were once something that you saw on almost every website. However, that is now a thing of the past and has been replaced with simple GIF animations. Or, not used at all because the flat design style is popular.
Your web designer won’t vanish
Be skeptical of a web designer that operates like an assembly line where they cycle out websites as fast as possible. A solid website design company is there for you before, during, and after the build of your website. A quality Phoenix web designer should continue to be a partner for you as your business grows and evolves. They should be there to answer questions, help you get unstuck when there are issues, and make suggestions or walk you through problems that need to be solved.
Choosing the right website design company is a challenge, but you can do it Finding the top Phoenix website design company for your new website or redesign project can be tricky, but paying attention to the business details will help you make a perfect choice. Start by taking referrals, reading testimonials and reviews, and most importantly- interview your designer and ask tons of questions.