The outbreak of the COVID-19 pandemic has greatly affected the lives of many people around the world. Some businesses have scaled down their operations while others have completely shut down. This has resulted in millions of people losing their sources of income.
Although the coronavirus pandemic has negatively impacted a majority of businesses, it has also created numerous opportunities.
Take for example the use of the internet to conduct business. Most companies and businesses that were previously hesitant to embrace technology in their operations have been forced to do so for survival.
As a business, you need to find ways of navigating through the pandemic to ensure that you remain afloat. One of the best ways of doing so is rethinking your B2B marketing strategies.
Considering the restrictions introduced by authorities to curb the spread of the diseases, some of the B2B marketing strategies may not be as effective as they used to.
Below are six B2B marketing ideas to use during the pandemic:
1. Take your in-person events virtual
There’s no doubt that most of your events used to happen physically or in-person prior to the outbreak of the pandemic. With strict rules requiring businesses to comply with various COVID-19 rules, you are left with no option but to operate virtually.
The fact that you still have to keep working and means there’s a need to come up with ways of promoting and selling your products and services.
You also have to change the ways you communicate with your business partners. If for example you largely relied on physical meetings, then you will have to change that and embrace online communication.
2. Use video marketing
The use of video is one of the rapidly growing parts of digital marketing. Although video marketing had already started to take root, the coronavirus pandemic has made it even more popular. The good thing about video marketing is that it gives life to your brand by personalizing it.
You have probably people saying that a picture is worth a thousand words. If that is true, then how much is a video worth? Video marketing offers you an opportunity to interact with your clients from anywhere at any time.
3. Take advantage of social media
If you have never been serious about using social media as a marketing strategy, then this is the best time to implement it in full force. Social media has so far proved to be a force to reckon with when it comes to digital marketing.
Social media platforms such as Facebook and Twitter have millions of active subscribers every day. You can reach a wider audience within a short time compared to traditional marketing strategies.
4. Search Engine Optimization (SEO)
Search engine optimization is another great B2P marketing idea that any business can implement. SEO is all about improving the quality and quantity of a website’s content. If you ever want to increase the presence of your business online, then SEO is the best digital marketing method to use.
Many people and businesses nowadays rely on the internet to search for products and services. If you manage to implement a good SEO strategy, then your business is likely to rank on the first page of popular search engines like Google.
5. Focus on your current customers
There has never been a more crucial time to closely monitor your existing customers than during this pandemic. Many businesses have lost and continue to lose their customers simply because they are not giving them proper attention. Take time to listen and attend to the needs of your customers.
6. Generate content that converts
Content can easily attract readers through referrals and search engines. It is therefore important to create content that will help you to convert people who visit your website into active and paying customers.
