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5 Research and Planning Tips for a YouTube Channel

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Performing competitor research

The best place to get started when it comes to YouTube videos is to research your competition. Look at how they are using video content in their marketing strategy, then use that as inspiration as you get started with creating content. You can also find content gaps then looking for ways of filling them using your own content. If you have a look at your competitor’s content and you notice that they don’t have a video FAQ, then you can stand out from the rest and add value to your audience by having it.

Start by creating a list of your competitors, then go through their YouTube channel and content. Look at videos that are getting the most views and comments because you will know the content that your target audience is engaging with the most. See if there are any themes that you can learn from – look for patterns uniting the most popular topics and videos getting a lot of traction. This is going to help you know what resonates with the audience before investing resources in your content creation.

Performing keyword research

This is important because it will help you find the best search terms to use in your video content. You can improve the performance of your videos by adding intentional, researched search terms to the meta description and title.

Begin by making assumptions about what the audience is most likely to search for. If you are a decking company, then you can expect them to search for “how to restain a deck” or “DIY deck repair”. Go to YouTube then search for these terms. If the results are videos from your competitors, then you are on the right track. When reviewing them, see whether they have a lot of views and answer the questions well. You will start to notice areas that you can improve and rank higher than the current videos. There are online keyword tools you can use in researching and performing more sophisticated research.

When incorporating search terms, including a written copy of your video transcript on the video description because it is going to increase your chances of appearing at the top of the search results. Video SEO is an important part of the process, take advantage of it.

Creating a cohesive tone

Movies are usually categorized into genres, and there is a reason for that. Imagine you are watching a horror movie and you are looking forward to the next blood-curdling moment, but then the movie takes a comedic turn. You are not going to be impressed and thrilled by this because that is not what you were expecting. This kills the mood. This is the same thing that happens with market videos.

When you are in the process of planning for the video, you should make sure you think about the overall mood of the video you are creating, and how the different video elements – lighting, music, color composition, and voice over – are going to come together and create a mood that reflects your brand. Outsource YouTube video editing for the best quality videos. You should ensure the tone of the video is consistent throughout and should always be reflective of the overall goal. A good place to get started is by making a list of words that are going to guide you through the process; maybe you are looking to create a video that is inspiring and motivational, or one that is high-octane and fast-paced, or even one that is serious and tear-jerking. Whatever direction you decide to go to, make sure you have established it before collecting footage because that is going to dictate the mood of the video.

Scouting a location

If you are filming on location, this could be your home or office, location becomes an easy task. You just have to set up the camera in different places. You need to find the best spots for the shoot; when previewing the options, make sure you look at the background of the shots and the lighting because it is going to have a big impact on the quality of shots you get.

If you are shooting it off-site, then make sure you give yourself enough time to find the best location. You should consider if you are going to need an electricity setup, but this usually depends on your equipment setup. You have to consider how natural light is going to affect the shot at that time of day, and if the location is crowded. When scouting, do it on the day of the week and the time of the day you want to shoot so you can learn as much as possible about the location. If you want to shoot at a local park, it might be best to do it during school hours so you don’t have to deal with a lot of people inside the park. There are some locations that will require a permit to shoot in, make sure you research then ask for permission before using the location.

Writing a script and creating a storyboard

You most likely don’t want to get to the location and have no idea how the end of the video is going to look like. You can avoid this simple problem by creating a script and a storyboard before you start capturing your footage. Write a script first. The script is going to include any dialogue, or voiceover layered on top during post-production. The script needs to be simple and sentences should be short. When a person reads a long and complex sentence, they can go back and re-read it. It is hard for people to rewind the video to listen again. Make sure your message is clear, simple, and concise because you only have one shot to make a lasting impression also know about Which Legendary Actress has Lost the Best Actress Oscar a Whopping 18 times ?.

After you are done with the script, create a storyboard. This is an overview of your video and looks like a comic book. This is going to outline how the different shots are going to come together to tell a story. You can use software like Storyboarder to do this. Some prefer sketching out their ideas. This process should not take a lot of time and resources, the goal is to make sure you have an overview of the content and the flow of the video so it can tell the story well.

You have to write the script and a storyboard before you start shooting so that your team has a shared vision.

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IPDA YouTube Channel

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Are you looking for a reliable source that can teach and explain the Forex market like you are a five-year-old? We understand that trading and Forex are difficult concepts to get a hold of but also an essential part of making your mark in the market. Not everyone is interested in this hard to grasp field of study and only a few smart people take up the challenge of getting to know all there is to know about it.

If you are one of the people who would want to make profits in the market by learning the algorithm other professional traders use, then IPDATrader is the channel for you. There are a lot of YouTube channels that claim to be teaching and explaining the best market practices but IPDATrader takes the lead.

IPDATrader’s YouTube channel is not about the glam but about delivering the right pieces of knowledge to the right people at the right time. The best part about his videos is that he gets into the video almost immediately without wasting the time of his audience by beating around the bush.

Here are a few worthy reasons to be subscribed to IPDATrader which you can’t miss at any cost.

1. Unique Market Approach

The market approach discussed in IPDATrader videos is different and more effective than others. His videos are not only focused on teaching the strategies, they revolve more around the implementation and explaining the market approaches. He will let you know the ins and outs of the market. From the benefits of trading to the risks of it, everything is discussed in his videos.

His YouTube channel offers step-by-step guides to a lot of strategies and approaches which you can greatly benefit from.  After going through IPDATrader’s YouTube channel you will not only learn a lot but your market analysis will become stronger.

2. Excellent Concepts Delivery

Not only does he teaches and explain the concepts in detail but he also lay out the strategies you will need while working around Forex trading. All the techniques, market strategies, and algorithmic decision-making are a part of his YouTube channel.

The concepts of each topic are cleared within his videos and by the end of it; your doubts will be cleared. IPDATrader’s videos are a treat to watch because he directly approaches the concept and gets to the nitty-gritty without adding unnecessary commentary. 

3. Algorithmic and Institutional Price Delivery

IPDA or Interbank Price Delivery Algorithm is something many people want to know more about but have no means to learn it from. IPDATrader’s YouTube channel is based around this concept and is a perfect place to learn about it.

IDPATrader explains how the IPDA works, how to assess a normal trading day, how the prices are determined and evaluated, and what strategies you can implement to make the most out of a trading day. IPDA explains this algorithm in detail and you can use it to make your trading decisions more precisely.

4. High-Quality Trading Videos

The videos where the main focus is anything but teaching what is claimed are a waste of time. All the videos on IPDATrader’s YouTube channel are perfect for learners with high-quality study material and market strategies.

From learning about liquidity to risk management, and how to become a trader you always dreamed of, everything is available on this channel. IDPATrader will take you on an informative journey and increase your curiosity for the market even more.

These videos are free from any gimmickry and by the end of watching them; you will be one step ahead in your market knowledge graph. IPDATrader is determined to make you a winner trader and if you focus properly you will become one.

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How Much Does A CCTV Security System Cost?

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To be fair to every manufacturer of CCTV camera systems around the world, you have to face the fact that the range of the costs for having a CCTV security system varies greatly. There are some that you might get for as low as $100, but others might cost you thousands. Of course, this means that the quality of the camera and the system also defines the price if it’s high and low as well, which is why there’s the old saying that you cannot always get more for less the price.

That’s why in this article, you are going to learn what are the different factors that manipulate the price of a CCTV security system instead. In this way, you can determine the qualities that can raise the price of the CCTV system, and for you to easily find out which one is the most affordable for your preferences and budget combined. To do so, you are going to learn the costs behind the main types of CCTV systems, as well as additional costs that are outside the product already (such as labor fees).

Read about CCTV cameras at night.

Standard CCTV Camera Costs

The standard CCTV camera is the perfect one that most install for indoor purposes. These cameras usually cost around $150 to $500 a camera. Thus, when going for multiple cameras, it could cost you up to $1600 to $2000 for a system that consists of 4 to 5 cameras that can surely cover a lot of areas in your home or business.

The standard CCTV systems are also great for houses that do not have any internet, or might have a connection that’s not suitable for CCTV systems. Take note that the DVR system of the standard CCTV units do not rely on the internet for you to control and monitor the cameras.

PTZ Camera Costs

The PTZ camera, also called as pan tilt zoom cameras, are great for both indoor and outdoor purposes for its durability. These can be purchased as an analog camera or as an IP camera. These are very easy to control and allows more freedom when viewing an area where it’s mounted because you can provide controls for tilting and zooming to cover a larger area.

The PTZ camera usually costs around $100 to $400, which is way cheaper than the standard CCTV cameras since there are some PTZ cameras that cannot capture 4K resolution.

Mini Camera Costs

The Mini cameras are known to be miniature cameras that are great for indoor purposes, and can still do its job even if installed outdoors. The main advantage of mini cameras is the fact that they are very easy to conceal, and could sometimes not look like a camera so then it can provide you a more secretive type of security. These are extremely affordable as each cost around $20 to $300 only!

These also come with USB chargers, a DVD player for you to view the recordings, and some might even have nifty extra accessories such as smoke alarms and other stuff you can attach the home to conceal the mini cameras.

IP Camera Costs

The IP camera, or also known as Internet Protocol camera, relies heavily on the internet for it to work. In fact, almost all components of its system, including the DVR, operates using the internet. The IP cameras usually cost around $150 to $400 per camera, and is great in terms of its resolution since most models nowadays can capture up to 4K, and the app is extremely user-friendly even for the non-tech-savvy people.

But take note that owning an IP camera requires you to not just have a consistent internet connection, but also a very secure internet and device as well since these are prone for hackers to intrude to.

Labor Costs

The labor costs for the cameras vary through the means of classifying if the CCTV type is wired or wireless. It’s because the setup for almost any kind of CCTV system is almost identical, such as how wires must be setup in your home or property for them to not look like they are hanging around the ceiling. At the same time, the cost for the installing wireless cameras are oftentimes low because it does not need you to make a map of wires or drill too much holes just to ensure that everything is tightly installed.

For the wired cameras, the CCTV installation cost usually goes from $100 to $200, depending on the area where the wires must be placed, as well as the number of CCTV cameras that needed to be installed. As for the wireless cameras, the cost will be around $80 to $150 only because it will only usually require drilling a certain area where the wireless camera mount will be installed, and then a bit of adjustment to the camera to ensure that it’s viewing the right angle or direction of a certain area.

With these in mind, for sure you know well now how much you need to prepare if you are finally planning to invest on securing your home, business or any other property. All you have to do now is to pick the right type of CCTV camera that suits your needs, and you will be all set to go.

Read about what makes a good CCTV Camera.

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Why is Live Chat Preferred over Voice?

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Every process in business needs improved interacting technology for the hype of performance. The customers expect the same logic at call centres. Connecting your customer via video call technology is the best way to interact with them. Generally, various call centres use phoning technology to improve their customer interaction. But customers from worldwide expect even more when you approach them for marketing. Live marketing through your mobiles can absorb a positive response from the customer. Do you need even more suggestions about including live marketing in your business? You can go by this page and find the comparison result of voice marketing and live marketing. 

Difference between live chat and voice conversation

Which session of meeting do you feel is more interactive? Video call conference or voice call. Many of you might have the same response to this question. Yes, video call conferences are more engaging and interactive. When this live chat feature is being implemented in business, it gives even more benefits than interaction. A survey from various call centres in Australia says that live video conversation results in a more positive response compared to voice conversation. To find the reason behind the result of this survey, there are several comparison results below:

Immediate answer

When you initiate a business, all you expect from the client is an immediate response. If you receive an immediate response at every stage, it may speed up your business. To achieve this, you must effectively approach the customer. Customers are connected to the customers in various forms, such as messages and calls where they possibly ignore them and hardly respond to them. When you connect a number of a customer under live chat, there is a high chance of a proper response. And by connecting multiple customers to one live chat, you can save and easily interact with them just like your conference. By interacting with customers through live calls, you can gain their trust, which will achieve an immediate response from the customer. This process highly helps the call centre in Australia to handle customer traffic effectively.

Convenience your customer

Through a video call interaction, you can approach the customer in a more friendly way. You can approach your customer with a smile at live interference, whereas you can greet them during a phone conversation. A feature like this gains the customer’s attention and allows them to trust the employee and your product. These factors help your employee to probably convenience them and commit to the sale.

Approval rates

The employer can fetch real data from the customer at the live call interface. The direct eye to contact the employee and customer may secure more approval rates from the customer side. Whereas in phone conversation there is more chance to abort the deal and move on with other products. This concept facility at live marketing increases your sale ratio and brings the effectiveness of customer services.

Texting makes them more convenient. 

Most of the customer community wants their live mode of interaction, but they may feel slight trouble with an accurate response due to their pronunciation. Live chats highly support such customers by providing inter chatting facility. When the executive is stuck for clarity, they can also source accurate data with the message chat facility. Whereas at phone conversation, the customer’s face struggles to clarify their details, which may lead to wrong data information. Sourcing for incorrect data is messier and will end in the loss of a promising customer. 

Psychological element

Through a live video interface, the employee may reach the reactions of customers and handle them accordingly. This increases interactiveness and achieves a positive response. The customer service executive can handle the customer more psychologically and push for a positive response. 

Bottom line:

If you’re continuing your customer service with a phone interface and could not yield an effective outsource, then prefer call centres in Australia with live chat interference. 

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The 10 Essential Website KPIs And How to Measure

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There is no single magic number that will tell you if your website is succeeding or not. However, there are a handful of metrics that have consistently proven to be extremely helpful in measuring how well your website is doing – and understanding what steps you need to take to improve it.

These ten KPIs are the most important indicators for web performance, which will help you know how your website is doing and what can be improved.

First off, what are KPIs?

What is a KPI?

KPIs (Key Performance Indicators) are the numbers and figures you monitor regularly to determine how your website is performing. With enough data, it’s possible to make good predictions about where your site will be in the future – as well as predict why certain areas need to change.

So, what are the 10 essential website KPIs and how to measure them?

1. Bounce Rate

What is the bounce rate?

Bounce rate is the percentage of visitors to your website who only view one page, and then leave. This means they aren’t interested in what you have to offer, whether that’s a product or a service – and it costs you money.

A high bounce rate will cost you money, as you invest in website traffic that never converts. It’s important to keep a high quality score for this metric – which you can do by looking at your user demographics and improving site usability.

How to measure bounce rate?

A quick way to monitor the bounce rate on your website is with Google Analytics. This will tell you what percentage of total visits bounced and give you a score from 1-100.

Another option is to look at the number of people that only visit one page before leaving your website, then divide this by your overall pageviews. This will give you a similar percentage.

2. Time on Site

What is time on site?

Time on site is the average time that a visitor spends on your website. This is an extremely important KPI, as you need to spend enough time on making your content engaging – but not so long that it becomes tedious.

This is tricky to measure, but there are two main ways you can do this. The first is through Google Analytics, which will show you the average time on page for each post – or how long someone stays on your website if they read multiple posts.

Another option is to ask a question at the end of a blog post, which will reveal how long someone spent reading it for. For example: “How long did you spend reading this article?”

In general, the longer a visitor spends on your website, the better. However, if they’re spending too long without finding what they’re looking for – or without becoming engaged in your content – you may need to tighten things up a bit.

3. Traffic Sources

What are traffic sources?

This is one of the most important KPIs to track, as you need to know where your website traffic is coming from. If your main traffic source suddenly disappeared, how would you find out?

How to measure traffic sources?

There are two main ways to monitor this KPI – using Google Analytics and Search Console. Both will tell you all about where your web traffic comes from, including organic traffic that comes from SEO and other sources.That will help you measure the effectiveness of your SEO strategy

If you use Google Analytics, click on Acquisition -> All Traffic -> Channels to show this information. You’ll be able to see if your traffic is coming from social media, organic search, or direct visits – as well as where they’re located in the world.

Search Console will display similar data – but it’s only available to those with AdWords accounts. Just click on the Keywords tab, then Traffic Sources -> Search -> Organic, to see how your traffic is found.

4. Conversion Rate

What is a conversion rate?

Conversion rate is the percentage of visitors to your website that take the desired action. This could be anything from buying a product to filling in an inquiry form or signing up for something.

How to measure conversion rate?

Monitoring your conversion rate is straightforward – with Google Analytics, Kissmetrics, and the Facebook Pixel.

Google Analytics will show you how many people have taken the desired action on your site, based on goals you set up in advance. Simply go to Conversions -> Goals -> Overview, then select the Goal Set that you want to review. You’ll be able to see how each post or page on your website contributes towards the overall goal.

It’s also possible to monitor conversion rate through Kissmetrics, which visualizes this metric for you – along with how it changes over time.

Facebook Pixel works in a similar way, allowing you to track user interactions with your brand across different platforms. You can set up a Facebook Pixel through Ads Manager or Power Editor, and it will track conversions on your website so you can see the most effective social media ads.

5. Pages per Session

What are pages per session?

A page per session KPI measures the average number of pages viewed by each visitor. This is another important metric, and it tells you how engaged your visitors are – and whether they’re finding what they’re looking for.

How to measure pages per session?

Google Analytics will automatically calculate this for you, and display it in the Audience Overview section. Just click on Users -> Sessions -> Page Views per Session, then select a time frame. You’ll be able to see how many pages your visitors are viewing when they land on your website, which is useful if you have high bounce rates.

6. Sessions per User

What are sessions per user?

Sessions per user is another important KPI that tells you how long visitors stay on your website. The longer they stay, the better – because it means they’re interested in what your content has to offer.

How to measure sessions per user?

It’s easy to monitor this metric with Kissmetrics and Google Analytics.

Kissmetrics will show you the average number of sessions, along with their total duration. You can view this data in Real-Time, over a certain time period – or compared to other metrics such as traffic sources and conversion rate.

Google Analytics will display this KPI on the Sessions -> Overview page, which you can find under the Audience section. It will also show you how this metric changes over time, along with where your sessions are coming from and what devices they’re using to access your site.

7. Page Load Time

What is page load time?

Page load time is the average amount of seconds it takes for your website to finish loading. If this KPI increases, visitors will become frustrated and leave – so it’s important to keep track of this metric.

How to measure page load time?

You can measure page load time using Google Analytics. Simply go to Real-Time -> Behavior -> Site Speed, then select a timeframe and the content that you want to track. You’ll be able to see how long it takes for your website pages to load, compared to previous months – which is useful if page load time has increased recently.

8. Acquisition

What are acquisition metrics?

Acquisition metrics are the most common KPIs – they measure how many new visitors you’re attracting. The acquisition will give you an idea of how effective your content is, and whether it’s working to attract new audiences.

How to measure acquisition?

As well as Google Analytics, Kissmetrics, and Facebook Pixel can also measure how many visitors you’re attracting.

Google Analytics will display this KPI on the Acquisition -> Overview page, which you can find under the Audience section – it shows you your website traffic sources and breaks them down by referral websites, campaigns, keywords, etc.

Kissmetrics will show you similar data in Real-Time – you’ll be able to compare the number of new sessions with other KPIs, which is useful if you’re seeing a drop in referrals.

Facebook Pixel will display this KPI on the Customization -> Overview page, allowing you to track conversions and how many users are completing different tasks – such as clicking ads or making purchases.

9. Retention

What are retention metrics?

Retention metrics measure how many people are returning to your website. It’s also useful if you’re running a blog – as it tells you whether your content is engaging enough to keep users coming back for more.

How to measure retention?

Kissmetrics will show this KPI in Real-Time, allowing you to break it down by traffic sources and compare it with other metrics such as page loads or sessions per user.

Google Analytics will display this KPI on the Audience -> Overview page, under the Behavior section – it breaks down your website visitors by loyalty and retention rates.

Facebook Pixel can also measure your website’s retention rate, so you can watch how new visitors are engaging with your website over time.

10. Average Session Duration

What is the average session duration?

Average session duration is the average amount of time that each visitor spends on your website. This metric usually increases if you’re receiving more traffic, or if there are fewer new visitors – so it’s important to keep track of this figure.

How to measure average session duration?

You can use Kissmetrics to measure this KPI in Real-Time, allowing you to compare it with other metrics such as page views or visitor devices.

Google Analytics will display this metric on the Audience -> Overview page, under the Behavior section – just select a website from the list and scroll down to check out your average session duration.

Final Thoughts

KPIs are a great way of tracking your website’s performance and showing whether it’s achieving its goals. It can be tough to stay on top of everything, but using the right tools such as Google Analytics and Kissmetrics is a good place to start.

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Do CCTV Security Cameras Work In The Dark/At Night?

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Not all CCTV security cameras work in the dark or at night, but there are types designed to work perfectly on areas where lights at very low, whether it’s outside or inside the house. The technology behind this is remarkable, though it’s already an old technology present in devices such as nightvision lenses and some of the cameras on our phone. That’s why in this article, you are going to learn more about the in-depth details behind CCTV cameras that have the ability to view images with clear quality even when there’s almost no light around.

It’s The Evolution Of Technology

First of all, you should be fully aware that technology evolves over time thanks to the several improvements being done to it. Cameras for security purposes back in the day can cover an area with low quality only, and might not work fine during the dark. Nowadays, all you have to do is just search a camera that can perform with infrared or night vision, and there will be multiple brands who sell these in the online stores, ready to be delivered at your doorstep. That’s just how fast technology has grown over the years, while ensuring that the cameras will become more convenient for a variety of purposes.

The Different Types Of CCTV Systems That Work In The Dark/At Night

Thanks to the evolution of technology for CCTV cameras, several manufacturers have even developed different types of lenses that work perfectly in the dark. They all play the same purpose of giving you excellent imagery when it’s dark, but through the means of different technologies and/or mechanisms.

Infrared

The very first one is the infrared cameras. Through the help of infrared lighting technology, intruders will never be aware of the fact that you actually possess a high quality camera in the dark. These are hidden specs in the camera that does not light up when it’s dark, making intruders think that they cannot be seen in the dark. But little do they know that this technology can capture clearly even when the levels of light are almost none already.

So far, the infrared CCTV cameras are regarded as the most expensive type of CCTV system that works well in the dark. You can even get a night vision cctv camera with recording.

Lux Number

Another notable feature present in modern CCTV camera systems that work in the dark are the lux numbers. This is also called as the lighting levels, which manipulate the lighting level of  your camera so then it can be adjusted to easily capture and secure dark areas when the light levels go low. If you’re familiar with editing images and video on your phone or computer, this is just the same when it comes to adjusting areas that seem too shadowy or too bright so then a clearer image will be captured.

All you have to do is to just adjust the lighting levels of the camera if there’s an abundant amount of lights on the area that might cause the camera to produce a very bright footage. On the other hand, you can also adjust the lighting of the camera if it is mounted on an area that’s usually dark.

Night Vision

Of course, the list of the types of CCTV cameras that are good for the dark will never go complete without those that have the power of night vision. This is an old technology already, but was extremely expensive before. Nowadays, even those that are not too rich can finally afford this nifty technology that’s meant to protect you during the night. The night vision cameras use low lighting to cover a dark area clearly. It also uses image intensification in order to provide color to the images, too. A security camera that has a clear picture can be a good sign that it makes a good CCTV system.

But take note that since this is a low light type of camera, be sure to have at least a low level of light around the area where the camera will be mounted. Night vision still relies on a little bit of light for it to work, since night vision is still a type of light that works well when it’s not pitch dark. If there’s any downside to the night vision cameras, it’s the fact that it has a low range of capture compared to the other cameras listed above, which is also the reason why this is the cheapest in the market.

Note that CCTV cameras that work well in the dark have served as a live-saver to a lot of business owners and household owners for several years already. It’s always best to keep track of what’s outside of your home or other property so then you can see what impending danger might occur, before it even enters. Gladly, thanks to the advancement of technology, CCTV cameras that are perfect for nighttime or dark areas are now affordable for most to buy, giving you a decent investment for security that will surely come a long way.

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