When you start an eCommerce store, and you want to sell products to customers online, you should focus more on user experience (UX) to generate more sales on your website. Therefore, you should invest more resources in creating a site that makes it easy for your customers to interact with your brand and satisfy their needs.
User experience is critical to making customers loyal, increasing conversion rate, and most importantly, increasing customer lifetime value. At least 88% of users agree that they are not likely to revisit a site that offers a bad user experience.
If you look forward to improving your eCommerce, all you need is to hire an experienced UX specialist from any of the top ecommerce agencies in the UK to manage your website. UX specialists are in high demand today as most companies look forward to improving the user experience with their brands online.
Here is what you should be doing to optimize your site for UX:
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Tip #1 – Build killer landing pages
When customers visit your website, it takes seconds to judge your website. Therefore, if you don’t make your website reliable, attractive, and valuable for end-users, you will likely experience a high bounce rate. You should design your homepage and landing pages to keep customers on your website.
This is what you should consider when optimizing your site landing pages:
- When customers visit your site, the homepage must have your business logo. This is one way of assuming that your customers are on the right page. Your company logo is the brand identity that differentiates you from your competitors. Therefore, you should make the company logo clear, easy to see, and well-positioned.
- Design the homepage footer. Things you can include on the homepage include links to product collections, FAQs, social media accounts, and a support page.
- Make it easy for customers to connect with your business. You can add a chatbox on the home page so that customers can chat with your customer care team when they have questions to ask, like product price, delivery, and usage.
Tip #2 – Optimize the sales funnel
To optimize UX on your eCommerce, you should create a full view of the customer journey. Cart pages, category pages, and home pages should be optimized for user experience.
Also, you should not forget to take care of the post-purchase experience. You should address all issues to do with returns and refunds.
Your visitors should feel like they can move from one page to the next without facing any problems, with minimum distractions. Here is what you should do to improve site navigation:
- Include the cart in the header for a flawless checkout.
- Make it easy for customers to seek help from your customer care team directly.
- Provide information on shipping, discounts, and other offers across products, cart, and checkout pages to reassure customers.
Ensure it is easy for your customers to easily navigate different categories.
Tip #3 – Use visual cues to direct users
You can use visual cues to make it easy for visitors to navigate through your web pages, maintain a visual hierarchy, and lead them to strategic areas of the landing page. Most users don’t prefer staying on a site with poor navigation for the longest time, and that means you should make your site easy to navigate if you want to capture their attention.
If you want to direct users to specific areas on your landing pages and convert them easily, you should use visual cues. These cues include white space, eye direction, arrows, linear, and encapsulation.
You should use arrows to point to customers where you want them to go on your landing page. If you want to keep users on the age for a long time, you can use animation. Create a contrasting color box to make your CTAs stand out and clear.
You want to create a more compelling landing page to visitors. Ensure you split test different landing pages to determine which one is the most appropriate for your target audience.
Tip #4 – Speed up the checkout and payment process
When customers have all they need in the cart, the next thing they want is to check out. You want to make the checkout process and payment fast for your customers. Make it easy for your customers to pay for the items on their carts without wasting time because it also helps to reduce shopping cart abandonment.
This single move can increase conversions and sales in the long run. Here are some of the tips you can apply if you want to make it easy for your customers to pay and increase your sales:
- Ensure you offer various payment options for your customers, including credit cards, debit cards, and PayPal.
- Remove mandatory registration on your site. This is a major conversion killer.
- Provide guest checkout experience.
- Stop sending customers to another website to pay for the shopping.
- Provide your customers an assurance of privacy and security when on your site. You can have your SSL certificate number on the homepage foot.
Tip #5 – Improve customer care service
Most eCommerce businesses tend to focus more on the product and forget that customer experience is central to improving sales. Customer service is still essential even in online business. Therefore, you should find the best way to deliver customer service to your visitors.
Improving customer service may mean increasing your initial cost, but it will increase your sales. Customer service is essential in your online business because it helps build trust, provide value, reduce customer churn, and increase the customer lifetime value.
Final Thoughts
Improving user experience UX on your eCommerce store should come first if you want to grow your customer base and increase sales. There is more you can do if you want to improve UX.
Most eCommerce stores are competing for customer attention, resulting in UX specialists being in high demand. You should have experienced UX specialists in your team to design your website and ensure customer needs are taken care of in providing a seamless and flawless user experience.
