Car dealerships are in uncharted territory. More customers are shopping online for cars than ever before, with direct sales apps bypassing dealers entirely. With more people stuck at home, you don’t even benefit from your fantastic roadside location anymore. To compete, you need a stronger online presence. Car dealership SEO techniques can give your website the boost it needs to turn viewers into buyers. And if you need car dealerships SEO experts, we’ve got just what you need at SteadyContent.
Contents
1. Address Common Cars
We recommend a content marketing strategy for car dealerships. This can be accomplished with a blog or dedicated pages on your website. Each page or post is tailored to target a specific set of search parameters. The more content you have, the more searches you can draw in. So, one of the best places to start is with your inventory. If you had a blog post or a review of every car you sell, you could easily attract more people.
Start with the most common cars that people search for. If you represent a brand that sells lots of cars, like Toyota or Ford, start with the best-selling model. If you represent a higher-end luxury brand, you might want to focus on the most popular body styles, for instance, SUVs. If used cars are your forte, start with whichever model you have the most of.
2. Nip Fear in the Bud
Car dealerships have to overcome consumer biases. For new cars, dealers often have the reputation of trying to upsell customers or trick them into paying for more than they intended to. Used car dealerships, on the other hand, are marred by the handful of shady dealers who sell faulty vehicles or use deceptive financing strategies. Your content can help to eliminate those perceptions and present your dealership in the best light possible.
Highlight how you do things the right way. Show off your transparent pricing or your vehicle inspection policies. Discuss financing options or extended warranties for your vehicles. The more open you are about your dealership, the more others will trust it and come in for a visit.
3. Cover Your Local Area
Since most people buy cars near where they live, you’ll definitely want to emphasize local searches. This is one of the most important SEO strategies for car dealerships. Local searches use the words “near me” or the name of your town or region. If you have content that uses these terms, you’re more likely to show up on a local search in Google Maps.
You can cover your local area without discussing cars at all. Mention great restaurants or fun places to visit. Likewise, you can also talk about cars that are ideal for your area. The goal is to make your site more likely to get clicks that you can turn into sales.
4. Keep the Content Coming
It’s vital that you keep content coming in. If you stop updating your website, Google stops caring. A steady stream of content helps keep your dealership relevant.
That’s exactly what we provide at SteadyContent. Contact SteadyContent or schedule an appointment with us to learn more about how we can improve your car dealership’s SEO and online presence.
