E-commerce is quickly becoming the standard model of business around the world. Businesses in developed nations already have a great e-commerce scene, driving with each passing day. But in developing countries and around the world, the COVID-19 pandemic has expedited the process. The process that would have taken around five years or even more took just a single year. And many more technologies have unfolded that have made our lives easier, especially in the field of medicine.
We all know how products like Zoom and other online meeting services made a boom during the pandemic. And online shopping portals perhaps the biggest beneficiary as they made a merry and the owners are currently having the time of their life. That has prompted new entrants in the market, like Dubai, but the competition is very stiff. And they have to come up with something that can instantly attract their target audience.
Web design is one aspect that can make a website look great. Images, graphics and videos can attract eyeballs like no other, and people get glued to their screens watching something exciting and interesting. It is all about perception and what companies want to achieve so that everything can fall into place. So, what are some of the features of modern websites, especially e-commerce portals, that can make a difference?
Go through this blog as I discuss three important aspects that can make things easy for any company to make a mark with their product.
1. Value Proposition
Everyone visits a new website in anticipation that he will get the information and useful material, chiefly in the form of videos and text. Think of a website that does not offer much in terms of content, and water can be useful for the audience. the end result will be disastrous for the website even if they have a good product. As I have mentioned above, perception is everything. If the website visitors do not think that they are on the right portal, they will leave.
Time is money. No one will waste their time and effort in browsing through the whole website if they find the landing page and homepage not exciting enough. The value proposition for your website, especially for shopping portals, must be on song. There is every reason for you to be conscious in your approach and be vigilant.
An engaging UX/UX can do the trick for you offering great support to all the visitors. A glaring error like making a website look childish or amateurish can be the final nail in the coffin for most startups. All the hard work and effort would come down to this factor; if the visitors do not give the nod to your design and the way content is displayed, nothing will work. That is why giving value to your content is important for all websites.
2. Call to Action Buttons
Every website has a lot of text and content that they put in. But there is no guarantee that everyone would like to have a look at it. Most visitors just skim through the content on any website, even if it is a shopping portal. They look for the exact information about the product they want to buy or some recommendations from the current customers. But how can you instantly get their attention as soon as we arrive on your website? This can be done through CTAs.
Call to Action buttons offer something of great value to the visitors. Through engaging one-liners and taglines, websites can compel their visitors to visit a particular section of their website. This is done to make them familiar with the product and offer them all the vital information so that they will finally go on to the product page. This process can end in websites getting a quality lead and can even sell a product if a visitor is in genuine and urgent need.
CTAs are not something that will work for you right at the onset. Some of the CTAs that you think are brilliant may end up being flat on the face and will not offer anything exciting so that a visitor is compelled to click on it. That is why you have to check the results of different CTAs and analyze their performance. If you find a CTA not performing up to the level, you can always change it and mold it according to the requirements of the featured product.
3. Check-Out Page
It is perhaps the most important aspect for businesses as everything depends upon the smooth flow of this page. The checkout page is where after everything has gone into your favor, and the visitor is about to become your customer. Any blemish or even a minor error can make him change his mind and go on to visit another shopping portal. There is nothing on earth that can make a visitor stay on your website if you have not made enough effort for the check-out page.
Before finalizing your checkout page, you can go through famous and most popular e-commerce portals like Amazon and eBay. From there, you can easily guess what works for these tech giants and certainly will also work for you. The consultancy from a web agency Dubai can do a world of good for you. The design and layout of the checkout page can also be beneficial for shopping portals so that everyone feels engaging about it.
Your shopping cart also needs to work flawlessly so that the checkout process can be seamless. Think of what you can do to make the check-out page exceptional without going overboard. Complex checkout pages with too many options but not suit all the visitors, as some of them may find it difficult to comprehend. That is why use standard options and features that everyone can understand. It is not rocket science to create a checkout page so leave it as it is. Expert designers and developers can do the job for you without much hassle.
Over to you
If you think you can add something valuable to this blog or ask a question, you are more than welcome. For any feedback too, please use the comments section below.
