If you are one of the 100,000+ business owners across Australia looking to improve your digital marketing efforts in 2021, you may have some tough decisions to make. In 2021, there has never been more choice when choosing a digital services provider for your business.
A study by Entrepreneur UK in 2020 found that more than 44% of businesses wanted to increase their digital advertising spend but did not know how to go about it. In 2020 alone the number of SMEs investing more than $2,000 per month into digital services grew by a staggering 82%. Couple this with the number of businesses investing in digital services for the first time and it is not hard to see where the confusion lies. To help SMEs on their journey to choosing the right provider, one of the leading SEO Melbourne providers have put together a list of three important questions to ask your digital services provider before you sign on the dotted line.
- Do They Help Any of Your Competitors
Let’s be honest, the online marketing space is more than competitive enough without your digital provider sharing information with your competitors. It may seem like a good choice to work with the same digital services provider as your competitor, but let’s explain why it is not. The digital marketing landscape is a competition, if you are working with the same marketing provider as your biggest competitor, you are going to run into problems. Sharing sensitive information and reusing the same tactics are just two reasons why you should not partner with the same company.
- Do They Have Any Experience with Your Industry
This does not need to be a deal breaker, but it is definitely something that you should consider when you work with a digital services provider. Previous experience in your industry or a proven track record means that they may have the resources to truly understand your industry. This is especially important for businesses in the medical and legal space where specialist knowledge can make a big difference to the way information is presented.
- Do They Do the Work Themselves?
Working with a local company usually means higher prices. However, the higher prices are offset by the fact that you benefit from local knowledge and local support. If you are going to work with a digital service provider, it is a good idea to ask where the work is actually going to be completed. It may be a good idea to organise a fact to face meeting so that you can meet the individuals that are going to be responsible for doing the work.