I am getting ready to start a round of customer problems interviews for a project of mine. I believe it is critical to talk to potential customers even before starting to write one line of code.
To tell the truth, I don’t even have any clearly identified problems yet, however I hope these interviews will give me some insights. I am listing here questions you want to ask your potential customers.
Focus on the problem first, not your solution
The main cause of startup death is building a solution to a problem that simply isn’t that important to the targeted users. Even if you use the best and latest web development framework to build it, you won’t have enough customers to make it worth your time.
To avoid that, you want to make sure before you start coding, that you have found a crowd that has a problem big enough they might even pay to have it fixed. Your goal here is to understand the problem, not make a feature list.
What are the goals of the “customer problems interview”?
- Identify your target customer’s top problems.
- Get a deeper understanding of those problems: what are your clients trying to achieve, what are their expectations, etc.
- Identify their desired outcomes: what exactly are people trying to achieve?
- Identify the constraints: what do they want to avoid doing however still get the desired outcome?
- Validate that the problem is a real pain point. What is their pain level?
- Investigate how they are solving this problem today. This will probably define your main competitor. What are their current alternatives?
- Start to segment your market.
- Find paths to your customers.
- Find early adopters. Who has the highest urgency to solve this problem? Who is the most ready to try new solutions?
- Understand which metrics they will use to evaluate your product. How will they know your solution offers a concrete improvement?
The SPIN framework
If there is only one book about sales and selling that you read during your life, please make it SPIN Selling by Neil Rackham. He and his team spent more than 12 years studying, very scientifically, how great salesmen work.
You might be surprised, however great salesmanship is not about putting high pressure on customers or using strong closing tactics. It is quite the opposite.
SPIN stands for Situation, Problem, Implication, and Need-Payoff. It is a great framework to use when you want to understand somebody else’s problem before offering any solution. I suggest using the same outline to conduct your interviews.
When you ask these SPIN selling questions to your customers, it will help you learn more about them, their lives, their businesses and their industries, depending on what kind of product you want to build. This is not a shotgun approach; ask only what you really need to learn. You can collect demographic information at this step.
- What is the size of your business?
- What kind of business do you run?
- What equipment/software are you using?
- How many people are in your company?
- How do you learn about new products in your industry/community?
- What websites, blogs, or magazines are you reading regularly?
- What trade shows are you attending?
- Who are the key influencers or famous people in your industry/community/culture?
You want to explore the customer’s problems, challenges, needs, frustrations, and concerns. If you can guess what those problems might be, before you hire Perth app developers, you will want to ask and validate your assumptions at this step.
- What is your biggest challenge regarding __________?
- What is most frustrating about doing __________?
- Would you say that __________ is a problem for you?
- How big of a problem would you say this is?
- Do you think all the people in your industry share this exact same problem?
- How would you rank these problems?
- Are you satisfied with __________?
- Have you tried to solve this problem before? Why didn’t it work for you?
These questions are the most critical. Their goal is to link the customer problems to concrete consequences and pain. You want to explore how serious the problem is for them: a problem is only as bad as the consequences it creates. It is probably here that you will find your real competition and it might just be “doing nothing.”
- If this problem is not solved, what are the undesirable consequences?
- What are the problems that not being able to do __________ is causing?
- How are you trying to solve this problem today?
- What effect does this problem have on your business?
- Have you tried things that haven’t worked? Why didn’t they work for you?
These questions help express the benefits a solution might have for these people. Ask them to imagine the “future state” they would like to achieve. If the gap between the consequences of the problem and the best outcome is too narrow, there may not be a problem worth solving for this crowd. If it is the case, look for another group of people.
- What would be the ideal outcome?
- How would being able to do __________ would help you?
- If you could wave a magic wand to solve this problem, what would be the result?
- How important is it for you to solve this problem?
- What would be the benefits of having this problem immediately solved?
- How much would you pay to solve the problem immediately?
How to implement it
This is not a rigid formula and you must adapt it to your own situation. Try to do all the interviews face-to-face or by phone, as it will allow you to dig deeper. It will help with the steps in your software development plan and business forecasting. I will write an update on my lessons learned during my next round of interviews later.
Customer Development is NOT about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.”
– Steve Blank
Know The Potential Reasons To File Taxes For Cryptocurrency!
Filing taxes on cryptocurrency gains becomes a requirement under the IRS tax code. If you fail to file the tax on crypto at the right time, you must confront several consequences. Of course, calculating and filing crypto taxes may be a daunting task. But, you should spend time or even get professional assistance to prepare and file the tax report properly. Scroll down your eyes to know the reasons to file the crypto tax!
Things crypto investors keep in mind
Before entering the topic, it is necessary to discuss the pointers that crypto investors should keep in mind. It assists them in making the right decision regarding crypto taxes.
- According to the Union financial bill, income from the transfer of digital assets like cryptocurrency will be taxed at the flat 30% at the end of every financial year.
- There is no deduction except the cost of acquisition allowed when reporting the income from the cryptocurrency transfer.
- Gifting digital assets will attract tax in the hands of the receiver. So, you should receive the crypto as gifts in small numbers to avoid taxes.
- Losses incurred from one digital currency could not be set off against the income from another one. 1% TDS will be allowed according to the financial bill.
Reasons to file the crypto tax
- Crypto tax rules have become effective
Some crypto users believe that guidance and instructions on crypto taxation in India are unclear. They try to use this as an excuse for being non-compliant. Badly, this is not the case. According to the IRS, everyone makes a profit because the crypto transactions are subject to paying the tax.
Crypto taxes are of two types – income tax and capital gains tax. IRS has clearly stated all the general tax rules applicable to crypto assets. Investors must keep an eye on those things and file their taxes correctly to avoid issues in the future.
- Avoid tax audits and penalty
The income tax department utilizes an independent authority to perform audits of all crypto-related transactions. So, if you fail to report your crypto taxes on time, you tend to confront the tax audit. On the other hand, if you sell or trade the cryptocurrency, you become liable to pay the cryptocurrency.
When you fail to file the tax report on time, even after knowing these things, you will get a penalty. Delaying to file the tax return lets you pay simple interest for the time you have taken. You will avoid tax audits and penalties upon filing the crypto tax report.
Steps to follow to file the crypto tax
- Check whether you make any taxable transactions for this financial year
- Gather information about the taxable crypto transactions you make
- Utilize the crypto tax software after gathering all the transaction data
- File taxes with the IRS and state
Hope! This blog would render the perfect answer for your query – how do I file taxes for cryptocurrency? Follow the instructions carefully to fill the crypto tax on time and avoid potential troubles.
How can I get an immediate loan online?
Instant Personal Loans are a suitable option to procure funds during financial crisis, which can happen to anyone at any given time. While you may not have been able to stop yourself from falling into a financial crisis: you can claw your way back from one through taking up a quick loan.
Personal Loans do not need any collateral , which is why they are also known as unsecured loans. The approval and transaction procedure are the fastest with modern non-banking financial companies (NBFCs) like Poonawalla Fincorp who have convenient online platforms along with free EMI calculators. So, if you face a crunch, and need a prompt Personal Loan apply online.
How quickly can you apply for loans?
Anyone in urgent need of funds can instantly apply for loans online. With technological advancements, there is hardly anything one can’t do via online platforms. From Personal Loans for Education to Doctor Loans to even Marriage Loans – all of these can be availed quickly online with minimal turnover. Potential borrowers can easily apply and fulfil the loan application process with all documentation from the comfort of their home.
Online procedure for to apply for a Personal Loan
The online application process for a Personal Loan is as simple as it can get. As a borrower, one will only need to follow a few steps that are mentioned below.
1- Verify and validate your identity via Instant KYC and an OTP.
2- After you are done verifying your identity, enter and set your loan sum along with the desired tenure. 3- Now, you will have to set the arrangement for your monthly EMI payments. You can also use an online Personal Loan EMI calculator to derive your monthly EMIs.
4- Digitally sign your loan agreement documents and finalise the application process.
5- Now, it’s on the preferred institution to approve your loan application: You can get your loan approved as early as a day if your credit scores and documents meet the criteria. The loan amount is transferred directly to your bank account.
Advantages of processing your Personal Loan application online:
- Minimal and hassle-free documentation
Since many Personal Loans on online mediums are pre-qualified, they do not need much documentation for submissions. Invariably, the documents you’ll need to submit are a PAN card, Aadhaar, and some other essential KYC data, if needed.
- No requirement of any collateral
Personal Loans do not need any security to be submitted with certain financial institutions. This makes it incredibly simple for borrowers to apply for and receive funds instantly.
- Quick and easy disbursal of the loan amount
Applicants who apply for a Personal Loan online can receive the loan amount quickly in their bank accounts.
- Lucrative offers and rewards
Banks and NBFCs give their clients many beneficial offers and rewards when they apply online.
Which documents are required for a Personal Loan application?
Each loan provider is different and will request various documents as you apply for a loan. The basic documents that are required include your identity proof, address, and income proof. In addition to that, banks will check your credit score, and if you have a decent credit score, then getting your loan approved will be easy.
Personal Loan applications online are very easy and helpful, especially when you require immediate funding. Not only is your loan application process simplified when you apply online, you also need less documentation, and the loan gets sanctioned quicker.
You should consider all loan-related documents and requirements carefully before applying for any instrument of finance: online or otherwise. For online applications, opt for a secure website with a recognised and trusted institution before proceeding. Banking security is of prime importance, and you cannot compromise on that.
Using a Word Unscrambler Instrument
A word unscrambler instrument anticipates that you should enter the letters you have accessible to you into the request bar. The quantity of letters these engines license, generally speaking, goes up to 15, which is the number of spaces every part of the Scrabble board has – harkening back to the gadget’s beginning stages as a Scrabble word finder.
You can moreover plan the chase to add first and last letters alongside various letters that the word ought to contain. At the point when you have done such, a single snap will show you an overview of unscrambled words that integrate all of your letters.
Not solely will this give you a prevalent idea of the large number of potential words you can make, but in any case, it can similarly reveal significantly more possible word blends, liberating you of any failure while playing word games. Using such a gadget similarly has various benefits, which I will get to in a bit.
To unscramble befuddled words is to figure out what a word is from its letters, where those letters are submitted out of solicitation.
This could give off an impression of being straightforward every step of the way, yet English is a baffling, casual language. As such, it has various exceptions for its principles – and to be certain extraordinary cases for those unique cases – that make it one of the more inconvenient vernaculars to overwhelm.
Things like calm letters, letters that sound not equivalent to their base explanation, and words that come into the English language from various vernaculars can much of the time lose even trained professionals. What number of people who don’t impart in English at a nearby level could normally put a P close to the start of “cerebrum science”?
While endeavoring to unscramble long words (that is, anything longer than 7 letters), you will frequently be speedier with a word unscrambler – especially while playing with re-organized words or other word scramble games.
Best Purposes of a Word Unscrambler
Some could feel that an instrument used to unscramble letters is a one-layered thing, nonetheless, there is a large number of approaches to using a word unscrambling gadget that can be important to you.
Couple With Word Games
While unscramble words can without a doubt be seen as a cheat gadget for merciless games like Scrabble or Words With Companions, allowing every player to use such instrument levels the possibilities that could outline when players of conflicting skill levels play together.
Using an unscrambled instrument is especially significant when you play with family members who are on another educational level or mates who don’t convey English as their most critical language.
For instance, a low-gifted player will undoubtedly not be able to recognize a word like and will presumably play something less troublesome.
With an instrument like complex blended words are all of a sudden promptly accessible, and you can make light of them without keeping yourself, or the opposite way around if the positions are exchanged.
Brochure Design 101: 8 Simple Ways to Make An Effective Brochure
Whether it’s for simple business promotion or to announce the launch of a new product, effective brochure design plays an important role in projecting the identity of the company/product. An effective brochure should be able to catch people’s attention and make them stop to read what you have written. It helps if it looks good, but apart from being aesthetically appealing, it should also do its job well – inform.
If designed improperly, even the best idea can fail miserably because no one reads anymore. Here are 8 ways how you can make sure that your brochure design doesn’t suck:
1. Good Brochure Design Uses Legible Fonts
This means that it shouldn’t be too tiny or difficult to read. Your audience shouldn’t need to squint their eyes and get a magnifying glass just to see what you’re trying to say. And the font should also not be too big such that your brochure looks like an eye chart. The text should be in between these two extremes, easy to read but not boringly small. Here are some basic hints:
Note: Size matters – Aim for 10-12 point type size at least and even bigger for titles and headings if possible because they grab attention and add value to the visual impact. Headings help break up the text into digestible chunks.
2. Your Company Brochure Should Have Few Fonts
Be stingy with your font collection especially if you’re a beginner designer because using more than 2-3 different types could make your design look messy and thrown together without any real design consideration or planning. Stick to one main typeface (serif or sans serif) for body text and perhaps another complementary typeface for headings.
3. Use Your Company Logo on Every Page of Your Product Brochure
Wherever your logo appears, it should be visible enough for people to recognize at least 2 feet away from their face. So make sure you use big and bold logos as well as those which stand out from the rest of your brochure’s visuals (colorful logos work best).
It doesn’t matter what color or size your logo is as long as it captures attention and adds value to the overall design of your brochure. Plus, using the same logo on every page makes it look like an official company publication which improves brand recognition and memorability.
4. Mix Up Typography Carefully
Typography is the art of arranging typefaces, especially for design purposes. Designing with fonts means that you’re making them work together to achieve a certain goal – visually appealing results (or at least your intention).
If you stick to one font alone, everything will look monotonous (and boring) because there’s no variety in styles or sizes. Using different colors on each page can make things more interesting but only if you do it right! You need to learn what works best with what first before doing this otherwise it’ll be like throwing spaghetti on the wall and seeing what sticks.
Don’t have fonts? Then go to Venngage! The prime brochure and flyer maker in the market today!
5. Use Subheads to Break Up the Text in Your Digital Brochure
Too much text can make any brochure look like a school textbook (boring!) so you need to break up the text into smaller chunks which should ideally be no longer than three lines.
This helps people scan your brochure faster because they’ll know exactly where each section starts and ends, giving them an idea of what interests them before they decide whether to read on or move on. Just remember to use contrasting colors (different from your main font color) for subheads because that’s how they stand out best, otherwise, everything will just blend in together into one big blob of design mess.
6. Use Page Borders Sparingly
Page borders can be used to make your brochure design look pretty but it is easy to overdo this. Like most aesthetic effects, page borders can add or take away from a brochure’s visual appeal so use them with care and discretion because too many borders look messy and unfinished rather than good.
Less is more when it comes to embellishments if you want your audience reading your content instead of staring at another piece of art. Unless that’s the goal then go ahead!
7. Use One Theme for Your Entire Online Brochure
Even if you’re just designing a simple one-page flyer, you still need to have the main theme – an overall purpose that ties all the elements together into one cohesive unit. This makes it easier for people to figure out the purpose of your brochure right away, making them want to read on without scrolling through unnecessary information.
A unifying theme can be anything – it could be the use of color or your company logo, depending on what you choose for your design’s focal point.
8. Ensure Readability by Maximizing Spacing
Brochures are meant to be read so always keep this in mind when designing yours otherwise no one will bother trying because they’ll find it visually exhausting. Layout matters too because certain layouts don’t accommodate text very well at all (lots of tiny words crammed together is not good).
Make sure that there’s enough visual breathing room between each line, between paragraphs, and even between pages. It may make your brochure design seem a little less “busy” but that’s a good thing because it makes reading easier on the eyes.
There you go, simple ways to make an effective brochure. Do this and you are going to reap the benefits of an effective marketing tool!
How to Avoid Losing Your House Keys
The feeling of reaching into your pocket for your house keys and finding them gone is a terrible one. You can take steps to avoid losing your house keys and experiencing that.
Purchase a Key Cover:
One of the best ways of keeping track of your house key is by making it unique. Recognizing the key right when you see it is important, and you can purchase a key cover that will help the key stand out. Invest in something colorful that will help you spot your key if you drop it on the ground and recognize it when it is mixed in with other keys.
Always Stick Your Keys Away in the Same Place:
When on the go, it can be helpful to always put your house keys in the same pocket of your pants or the same part of your purse. When you get in the habit of putting them in a certain place, that will be the first place you go to look for them when you can’t find them.
Treat Your Keys as the Valuable Item that They Are:
A small key might not seem important to you compared to some of the other items that you own, but losing a key can mess up a day and lead to security issues. Treat your keys as the valuable items that they are and be careful with them. Treat the keys as you would a special coin or piece of jewelry.
Use a Good Keychain or a Lanyard:
Everyone has different tastes when it comes to keychains and lanyards and different things that work best for them. You should find a keychain that is a good size for stashing away in the spot where you like to keep your keys, avoiding anything that is too bulky and inconvenient. Consider lanyards, as well, and the way that they keep your keys on your body and readily available.
Consider Bluetooth Tools that Help You Track Your Keys:
There are tools that you can find today that help you track your keys when you don’t know where they are. You can find an affordable Bluetooth tool that you can attach to your house keys so that you can use your phone to find them if you lose them.
Keep Extra Keys and a Locksmith’s Number Handy:
Even if you are careful, you can still lose your keys. It can be helpful to have an extra set stored somewhere where you can get to them if you do lose the keys, and it is also good to know of an emergency locksmith who can help you get into your home if you cannot find a single set of your keys.
You don’t want to give a stranger access to your house by losing your keys somewhere, and you don’t want to be stuck outside your home because you cannot find a key to get the door open. Be careful with your keys to avoid losing them and getting into a bad situation.
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