Video content can make a huge impact on your B2B business’s marketing efforts. It can be used in so many ways and shared on so many platforms. As the demand for video heats up, many businesses are feeling the pressure to come up with a lot of great content. High-quality videos for very specific goals take time to plan and film. You may not always have a big budget to work with, and that’s okay. Low-cost video options give you a budget-friendly tactic to fill the need for content.
Diversifying your video content library is a great way to stretch your resources, reach a wide audience, and share interesting and valuable info. If you’re in need of new content but don’t want to spend a lot of time, money, and effort to create something, try making any of these 10 types of quick videos:
1) How-To Tutorials
Tutorial videos are incredibly valuable, but they don’t always have to have a big budget to achieve. You can put together brief but entertaining how-to’s that give your audience answers and insight. Simply lay out the steps and then show your viewers how to do it. Make it easy to follow and include a clear call-to-action.
You can make a how-to using animation, or by simply walking through the steps and demonstrating. Your viewers will get the answer to their question of “how do you do x?”, and you’ll have a great way to lead them into the next step in the marketing or sales process.
Slideshows are a good option for bringing other kinds of content to life, like blog posts. They’re easy to make and you don’t have to get in front of the camera if you don’t want to. Slideshow presentations help visual learners in your audience, and they can also be a great tool for capturing leads.
Animated videos are a fun way to tell a story, do an explainer, show off an infographic, and much more. It’s a lighthearted and entertaining way to share info with your audience. All you need are some creative graphics and a voiceover to engage with viewers and capture their attention.
4) Blog Post Main Points
Take your text-based content and turn it into a quick video. Your business’s blog posts contain so much useful, insightful information for your audience. Not everyone is going to read those posts, and many people are simply visual learners.
Take a blog post and pull out the main points. Choose the information that’s most helpful for your viewers. You can simply summarize the pertinent details, accompanying it with a screen capture or a few slides. It’s easy, inexpensive, and helps to stretch the value of your existing content.
Give your audience a behind-the-scenes look at what a typical day at the office looks like. This kind of video can be casual yet still professional. Viewers will love getting to peek around the curtain and see what your company culture is really like.
The intimacy and rawness of these videos help viewers feel more connected to your brand and message. You can do behind-the-scenes videos that are humorous and light-hearted. You can also do this type of video live, streaming it on your social media feed, giving people a real-time glimpse of your team at work.
6) Customer Reviews& Testimonials
Turn to your customers for review and testimonial videos. Testimonials are an absolutely essential part of sales because they’re so compelling for potential buyers. When your viewers see a real person who trusts your brand and uses your products, it helps them to believe in the quality and usefulness too. Marketing Land finds that 90% of consumers are influenced by online reviews when making a purchasing decision. Great customer reviews from actual buyers can boost your sales.
Promo videos function like trailers, grabbing your audience’s attention and captivating them with a story or attractive visuals. A professionally produced promo video is well worth the cost, but you can also come up with quick promos for marketing that boost your brand. They can increase awareness in both your business and your products and services.
They’re especially helpful when running a specific promotion, like a limited time offer. For these types of sales, you may not have the resources to plan out a marketing campaign. Putting out a promo video lets your audience know they need to act fast to take advantage of a great offer.
8) Whiteboard Explainers
Set up a whiteboard, grab a dry erase marker, and get to work teaching or explaining to your viewers something worthwhile. Whiteboard videos work so well because they give you an incredibly affordable way to explain a process or even a product. You don’t need animations, graphics, or actors to bring your concept to life. All you need is an easy, basic visual to help you teach your target market.
Turn the camera around and interview someone, whether it’s a thought leader in your industry, a member of your team, or even a customer or collaborator. Interview videos are useful for building authority and thought leadership. They give viewers greater insight into your brand and products.
Depending on the participant, you can choose to do an off-camera or on-camera interview. Off-camera interviews give the viewer the feeling that they’re watching a conversation. On-camera interviews require the participant to be more comfortable in front of the camera since it appears that they’re speaking directly to the viewers.
10) Product Demonstration
Show off your amazing product by doing a demonstration video. This gives viewers a look at how the product works, its features and details, and how they can benefit from it. Product demonstrations don’t have to be elaborate or well-planned. You can simply set up the camera, get the right lighting, and then show just how to use the product. These videos are great for helping buyers make a purchasing decision.
Building your video content library doesn’t have to be costly and time-consuming. Try these quick and easy video ideas to give your audience more to watch while improving your marketing plan. You’ll be able to share more frequently and increase your reach.